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Apple Music ad play continues with MTV VMA promo featuring The Weeknd + John Travolta

The Weeknd Apple Music

In case you weren’t tuned in to the 2015 MTV Video Music Awards last night (it’s okay, I missed them too), Apple has shared its two-part Apple Music promo video that ran during the music awards show on Sunday night. Both clips together run two minutes in total and feature hip-hop artist The Weeknd (who performed at Apple’s 2015 WWDC) plus a cameo from actor John Travolta in one.

Aside from pushing the Apple Music three-month free trial in front of MTV’s audience, the promo shows The Weeknd using the Beats 1 radio station and Apple Music to create a playlist to post on the artist activity portal Connect. It also introduces a new tagline of sorts for Apple’s streaming music service: ‘It’s all in your head. Create your own party. Unlimited music for $9.99.’ That’s quite the pitch.

Since launching the music streaming service earlier this summer, Apple has focused much of its advertising energy on billboards, TV spots, and publicity for Apple Music. The next big boost will likely come from the iPhone 6S event next week. The MTV VMAs connection dates back to Beats 1 exclusively announcing the nominees in July which may have caused a services outage.


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Apple Music’s Beats 1 radio station partners w/ MTV to exclusively announce VMA nominees

Beats-1-VMAApple is putting a big focus on exclusive content with its new Apple Music streaming service. In addition to the debut of exclusive music, interviews, and content uploaded directly by artists on the fly, it appears the service’s 24/7 live radio station, Beats 1, will also be the source of exclusive industry news and events.

The proof of that comes in the form of an announcement today that the station will exclusively reveal nominees for the upcoming Video Music Awards. Clearly Apple has partnered with MTV in order to be first to make the announcements, and it’s obvious from the effort that Apple hopes Beats 1 won’t just be the venue for new music, but also a source for music fans when it comes to news and other industry related events.

In addition to exclusive music from artists and industry news and events, Apple is also hiring music video producers and other creatives to help work alongside artists in creating Apple-produced music videos and other original content for the service.

Beats 1 will announce the MTV VMA nominees on Tuesday at 7AM PT/10AM ET.