Windows Mobile

Today was Microsoft’s Windows Tablet 8 unveiling.  The product on the surface looks cool, people are hyped, but alas it will be a year before real products are given to real people.  The iPad 3 with its Retina Display will have been on the market for months and Google will have iterated 10,000 Beta releases of Android before then on 200 different pieces of tablet hardware.

On top of that, this new OS is really just smashing together Windows Phone 7 Metro UI Windowing (some admittedly nice UI features) with Windows 7 applications.  Real world use of Windows 7 apps in tablet form isn’t going to be fun.  I’ve tried using Windows on the Parallels iPad app – and it is OK in a pinch, but apps need to be redesigned 100% to work in tablet mode effectively.  Try entering data into Excel on a tablet for instance.  Then try Numbers on an iPad – it is slightly better.

Luckily, just about every iOS app was designed or redesigned first for touch over the past four years.  Microsoft is, today, telling its developers to do the same for their Windows apps.

How long can Microsoft keep up its “next year” strategy?  Windows 8 tablet isn’t the only thing coming “Next Year”.

Two years ago, Microsoft made the decision to scrap Windows Mobile and said: “Next year we’ll have Windows Phone 7”.  When Windows Phone didn’t grab much attention at the end of last year, Microsoft ‘bought Nokia’ and said, by the end of this year we’ll have some top quality phones from Nokia.  We’re waiting to see how that pans out, but by the time Nokia can produce anything with a Windows logo on it, it will have fallen from #1 in the world in smartphones to #4 or #5 behind Apple, Samsung and probably HTC and RIM.  But Windows Mango devices are coming to AT&T, have you heard?

How did this “wait until next year” thing become business as usual for Microsoft?  
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Gartner’s latest global smartphone numbers are out and if your name isn’t iOS or Android, the future looks pretty bleak.  While iOS continues to gain share at pace even without a new model release (up one point for the quarter and over 4 points year over year), the bigger story continues to be Android’s outright theft of marketshare from Symbian.  Just in the last quarter, 10 percent of the market shifted from Symbian to Android and for the year, the number is close to 20%

Meanwhile Blackberry continued its paced slide down another 2 points quarter over quarter while Samsung’s Bada made modest gains. In the “Other” category, Windows Phone 7 somehow lost market share falling from 2% to 1% and Windows Mobile is now off the charts.  HP’s webOS  is somewhere in the “other” as well with Meego and the ghosts of smartphone past.

Graph via PED, cross posted on 9to5Google.com
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In what is becoming a global trend, IDC found that Nokia uptake in Australia fell spectacularly from almost 50% in Q1 last year to less than 25% this year.

Its first quarter 2011 figures show that in just 12 months, Nokia has not only lost market dominance, its phone market share has halved: from 49.5 per cent in the first quarter of last year and 44.2 per cent in Q4, to just 24.6 per cent in the first quarter this year.

Perhaps even more scary for the people at Nokia, who are also jumping from their “burning platform”: Windows Phone 7 is actually dropping share year over year from the previous Windows Mobile.

Who is picking up the slack?
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Yet more fascinating action in the smartphone space with an unholy rumored combination between Nokia and Microsoft set to potentially change the structure of the market.

What’s happening?
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