World Aids Day

Four 'World Aids Day' stories November 2014 - December 2015

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Apple turns store logos red and promotes (RED) products for World AIDS Day [U: more photos]

Ben Lovejoy Dec 1 2015 - 6:57 am PT

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Update: Tim Cook has now tweeted about the logo change, being made globally.

[tweet https://twitter.com/tim_cook/status/671793179767672834 align=’center’]

Apple is lending its usual support to World AIDS Day, turning its store logos red and promoting (PRODUCT)RED items on its homepage (below). The company also notes its own role in fundraising for the charity, which works to eradicate AIDS within a generation.

When you buy (PRODUCT)RED™ merchandise, you’re supporting the fight for an AIDS-free generation. So far, over $320 million has been raised for the Global Fund — more than $100 million by Apple alone — to provide education and medical care to those most affected.

A number of special (RED) versions of Apple products are featured on the RED.org website as well …
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Add a World AIDS Day geofilter to a Snapchat photo today to help (RED) raise $3M from Bill Gates

Ben Lovejoy Dec 1 2015 - 5:13 am PT

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snapchat

Add a World AIDS Day sticker – or geofilter – to a Snapchat photo today, and The Bill and Melinda Gates Foundation will donate $3 to (RED). The LA Times reports that it hopes to raise as much as $3M from the initiative – something that could be achieved if just 1% of Snapchat users joined in.

You can also raise $3 by sharing a themed video clip on Instagram.

If you’re willing to part with a little cash, donating to the cause will buy you entry into one or more of a range of competitions with prizes like a bike ride through Central Park with Bono, a trip to the Games of Thrones set and meeting Snoop, Jimmy Kimmel, George Clooney, Matt Damon and more.

Apple is also joining in, with an iPhone 6s leather case in (what else) red.

Via Engadget

Tim Cook visits Georgetown, DC, store as Apple issues push notification in World AIDS Day promo

Ben Lovejoy Dec 2 2014 - 4:21 am PT

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red1

Apple CEO Tim Cook tweeted a couple of photos of a visit yesterday to the Apple Store in Georgetown, Washington DC, to help promote World AIDS Day. He was accompanied by (RED) CEO Deborah Dugan, who tweeted a couple of additional photos from the visit (show below) …
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Apple retail store signage goes (RED) for World AIDS Day on Dec. 1

Jordan Kahn Nov 30 2014 - 3:44 pm PT

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Like it did last year, Apple’s participation in this year’s Worlds AIDS Day will include changing the iconic glowing white Apple logo that hangs outside its retail stores to red in order to raise awareness for the fight against AIDS. The new red Apple signage is already up at Apple’s Australian stores (pictured above) as we roll into Dec. 1 local time.
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