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Apple debuts ‘Change Everything’ iPad ad campaign and website to highlight apps, accessories, education

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Update: Apple has uploaded its new “Change Everything” ad to YouTube, as well. It’s embedded below.

Apple has debuted its newest iPad marketing campaign, “Change Everything,” with a 1:30 commercial and a new website highlighting the apps that change the way people go about their daily lives. The ad starts off with a list of things that have changed since the release of the first iPad, such as small businesses and education.

From there the commercial demonstrates a variety of applications and accessories that have augmented the way people connect, learn, and conduct business, and enjoy their lives…


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‘Apps for Health’ section hits App Store following Apple’s release of Healthkit enabled iOS 8.0.2

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Now that Apple is 8.0.2 rolled out and we’re all relatively stable with a Healthkit-enabled OS, Apple is giving us a new section of the App Store for health-related apps. 

Experience an entirely new approach to wellness where your fitness app can talk to your calorie tracker, your doctor can be automatically notified of updates to your health data, and great apps work together for a healthier you. This handpicked collection highlights the best fitness, nutrition, and medical apps customized for iOS 8.

Red prices on pink background?  They must have moved that Maps launch and iOS 8.0.1 guy over to design. 
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HealthKit support added to WebMD, Carrot Fit, Yummly, more

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In addition to FitPort and MyFitnessPal, a few more app updates with HealthKit support have become available on the App Store. These updates allow you to share health and fitness data with Apple’s new Health app on iOS 8 now that Apple has enabled HealthKit with the release of iOS 8.0.2 after issues in iOS 8.0 and iOS 8.0.1.

First up is WebMD for iPhone. Users of the WebMD iPhone app can now allow the health information service’s Healthy Target feature to communicate with data shared with Apple’s health app. The benefit to this is WebMD uses this information to create “actionable insights on your health data”. WebMD’s update was previously available on iOS 8 launch day until Apple pulled HealthKit-enabled apps due to a late-discovered bug.

Carrot Fit is another app affected by the launch day issue, but its back today with full HealthKit integration. The unconventional workout app uses data from Apple’s Health app to monitor workouts, weight, and dieting for monitoring your fitness. This is how Carrot describes Fit’s HealthKit integration:
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