OtterBox CEO discusses LifeProof acquisition, product portfolio diversity, and roadmap for growth [Interview]
We’ve seen OtterBox frequent the headlines lately, most recently for announcing at CTIA that it acquired its competitor LifeProof, and we’ve served up several hands-on reviews of their products.
I recently had the opportunity to discuss OtterBox and its vision for the future with President and CEO Brian Thomas, who is a former high school teacher turned company leader.
OtterBox, for me, is the defacto hyper-protective case maker and king of their market, but Apple and Jony Ive have increasingly thrilled us with beautiful hardware design of iPhone after iPhone. I wondered if there is room for an OtterBox product in every user’s life, especially those who most admire Apple’s design aesthetic.