AAPL Company Overview Updated April 9, 2021

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16,074 'AAPL Company' stories

March 2007 - May 2021

AAPL company Apple Park

AAPL is a computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs will follow.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, and the first to reach $2 trillion in 2020.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

AAPL Company Stories May 5, 2021

netflix smart downloads
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New internal emails and presentation documents revealed as part of the Epic vs. Apple show how Apple attempted to convince Netflix to continue using the App Store In-App Payments system. As Netflix was plotting its roadmap, Apple made a multitude of last-ditch efforts to win the company over.

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Apple's Advanced Manufacturing Fund II-VI
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Apple’s Advanced Manufacturing Fund has provided a further $410M to optical tech company II-VI (formerly known as Finisar), following an initial advance of $390M back in 2017. The company makes the vertical cavity lasers used in the TrueDepth camera system for Face ID.

Apple says that the payment will help to support more than 700 jobs across four US states …

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M1 iMac likely to lead AIO market
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Apple’s launch of the 24-inch M1 iMac is likely to see the company become the market leader in All-In-One (AIO) PCs this year, according to a new market intelligence report. Apple is set to overtake HP partly due to the appeal of the all-new iMac, but also in part due to Apple’s advantage in the chip supply chain.

HP achieved its success in AIO PCs through a combination of a good range of sizes, stylish design, and extremely affordable pricing …

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AAPL Company Stories May 4, 2021

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Apple has slowly been expanding the amount of advertising in the App Store, first with Search Ads in results, and more recently with an ad slot in the “Suggested” area of the App Store Search tab. New emails made public as part of the Apple vs. Epic legal battle, seen by 9to5Mac, offer a look at Apple’s internal debate over whether or not to roll out ads to the App Store.

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The Apple vs. Epic trial continued today, with Epic CEO Tim Sweeney testifying and facing cross-examination from Apple’s lawyers. Sweeney was pressed on Epic’s business model, the company’s relationship with the likes of Microsoft and Sony, and more.

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Back in March, Apple filed a lawsuit against its former materials lead, Simon Lancaster for allegedly stealing trade secrets about “Project X,” leaking them to the media, and more. Now Lancaster has formally filed his response and while he denies the primary allegations of leaking company secrets, he does admit to talking to a specific reporter while at Apple and asking for “favorable” stories of a start-up.

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New documents brought to light as part of the Apple vs. Epic legal battle offer interesting details on the history of the relationship between Facebook and Apple. The documents, revealed by Epic Games and first spotted by CNBC, show that the relationship between Apple and Facebook has been strained since as far back as 2011.

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AAPL stock buybacks will help US equities market
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AAPL stock buybacks – in which the company buys back its own shares – will help protect the US equities market as a whole, according to an equity research firm.

Apple announced a major increase in its stock buybacks during last week’s earnings call …

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AAPL Company Stories May 3, 2021

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Today marked the beginning of the highly-anticipated Apple vs. Epic trial, and things kicked off with both companies presenting their opening statements. While Epic argued that Apple has built a monopolistic ecosystem surrounding the App Store and iPhone, Apple said that Epic fails to support its claims with any evidence.

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Apple has hired former Google distinguished scientist Samy Bengio, according to a new report from Reuters. Bengio led Google’s artificial intelligence ethics group up until last month, when he departed amid a broader shakeup on the team.

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iOS battle royale
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Today marks the beginning of the three-week Apple vs. Epic trial over the App Store. The trial, however, began in chaos as the call-in line was flooded with Fortnite and Apple fans alike after the court failed to mute the participants.

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In a note to investors, Wedbush analyst Daniel Ives believes Apple will win the trial against Epic Games while defending its “golden jewel” App Store ecosystem.

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Apple has shared more about its recent partnership to help support Historically Black Colleges and Universities (HBCUs), this time with Huston-Tillotson University. With a multi-year program, Apple is offering scholarships, hardware, software, as well as professional development to help support the next generation of Black male educators.

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AAPL Company Stories May 2, 2021

Warren Buffett Apple
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Back in February, Warren Buffett’s Berkshire Hathaway revealed that it sold 9.81 million shares of AAPL at the end of 2020. Speaking during the conglomerate’s annual shareholder meeting this weekend, however, Buffett acknowledged that this decision was “probably a mistake.”

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After almost a year of public back and forth, Apple and Epic Games will head to court on Monday to discuss if the App Store and its in-app purchase policies violate antitrust law. Here’s what you need to know.

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AAPL Company Stories April 30, 2021

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Apple has launched a new “Careers at Apple” website that serves as a replacement for its original “Jobs at Apple” webpage. The new Careers website features an all-new design with quotes from Apple employees, short films, and more.

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AAPL Company Stories April 29, 2021

AAPL up almost 3 percent before falling back
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AAPL was up almost 3% in pre-market trading, following the company’s blockbuster earnings report for calendar Q1/fiscal Q2. The boost was short-lived, however, quickly falling to less than 1% at the time of writing.

Apple reported record-breaking Q2 2021 earnings of $89.6B, up a staggering 54% year-on-year. Analysts had been expecting big things from the quarter, but nothing like the numbers Apple achieved …

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Exceptional iPhone sales
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New smartphone intelligence data puts into perspective the exceptional iPhone sales Apple reported yesterday as part of a true blockbuster of a quarter.

Worldwide smartphone shipments grew by 27% in the first quarter of the year according to the latest Canalys data. The market intelligence company said that total shipments across all brands hit 347M units …

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AAPL Company Stories April 28, 2021

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Apple just reported record earnings for Q2 2021, but the company is also warning of supply shortages affecting the Mac and iPad lineups. Speaking to analysts during Apple’s earnings call, CEO Tim Cook explained that Apple did not see supply constraints in Q2, but that will change for Q3.

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During today’s Apple earnings call for fiscal Q2 2021, the company’s CEO revealed that among all iPhone models released in 2020, the iPhone 12 is the most popular. At the same time, Tim Cook reinforced that sales of Pro models are also “very strong.”

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Apple
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Apple (AAPL) has officially reported its earnings for fiscal Q2 2021, covering the months of January, February, and March. For the quarter, Apple reported $89.6 billion in revenue and profit of $23.6 billion. This compares to the revenue of $58.3 billion and profit of $11.25 billion the company posted for the same quarter last year.

Apple touts that both Mac and Services categories have hit new all-time records for quarterly revenue. Overall revenue is a record for the March quarter. Apple’s gross margin for the quarter was 42.5 percent.

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Fornite controllers iOS
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New court documents show that Fortnite didn’t rely on Apple’s platform for much of its overall revenue. According to files seen by the Verge from Epic’s trial against Apple, the iOS system was one of the smallest platforms in terms of revenue for Epic Games.

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Epic Games lawsuit expert arguments
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The Epic Games lawsuit continues in the form of written testimony ahead of the trial next month. Epic has presented expert arguments from a number of academics from prestigious colleges as it makes its antitrust case against Apple. In particular, the experts took issue with Apple’s claim that the primary role of the App Store was to protect users.

The academics make the case that it’s possible to have a monopoly on access to iOS apps despite the existence of a competing smartphone platform; that Apple gives its own apps an unfair advantage; that security of apps is just a pretext for blocking competing app stores; that Apple’s cut reduces app sales; and more…

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AAPL Company Stories April 27, 2021

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Ahead of the Epic vs Apple trial officially kicking off next week, Epic Games today has released transcripts of depositions it held with current and former Apple executives. While the Eddy Cue deposition revealed details about Apple bringing iMessage to Android, Scott Forstall’s deposition proivdes an interesting look at the early days of the iPhone’s development.

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Apple and Epic Games have been fighting in court after the popular game Fortnite was removed from the App Store in August 2020, but there’s still a lot to come. Both companies are expected to face each other in a trial expected to begin on May 3, and Apple continues to strengthen its arguments to defend the App Store business model.

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Bring iMessage to Android
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New filings in the Epic vs. Apple legal battle have shed additional light on Apple’s decision-making process regarding bringing iMessage to Android. As it turns out, Apple senior VP Eddy Cue pushed for iMessage to come to Android in 2013, but was overruled by other Apple executives.

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how to download family purchases iPhone
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Back in 2018, Apple started cracking down on third-party iOS parental control apps. In the wake of that, the Russian Federal Anti-monopoly Service (FAS) investigated Apple and found the company guilty of market abuse. Now the official fine has been announced with Apple owing $12 million to the Russian government.

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Apple will have to offer three years of warranty in Spain after the country’s Council of Ministers approved the extension of the warranty period for products sold inside Spain. There are also new regulations on keeping spare parts for products.

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Time Magazine is out with its annual list of the “100 Most Influential Companies.” This year’s rankings have a variety of categories from “pioneers,” “innovators,” “disruptors,” to “leaders.” And Apple has earned a spot on the list for “doubling down on defining products.”

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AAPL Q2 2021 earnings analyst expectations
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Tomorrow will reveal AAPL Q2 2021 earnings for Apple’s fiscal Q2/calendar Q1. Apple is known to have continued to benefit from the continued boost in spending on technology during the pandemic, and analysts are expecting big things.

The consensus view among analysts is for year-on-year revenue growth of anywhere from 32.2% to 36.8%, which would see last year’s $58.31B dwarfed by anywhere from $77.10B to $79.77B this year …

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AAPL Company Stories April 23, 2021

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Apple has launched a new program to help its employees get vaccinated against COVID-19, according to a new report from Bloomberg. Apple is teaming up with Walgreens Boots Alliance, the company that owns Walgreens, Boots, and a number of other pharmaceutical companies.

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AAPL Company Stories April 22, 2021

Apple touts its 2030 carbon neutral goal in new Earth Day video

In honor of its Earth Day celebrations, Apple has released a new video on its YouTube page reemphasizing its goal that each of its products will be carbon neutral by 2030.

AAPL Company Stories April 21, 2021

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The US Senate Judiciary Subcommittee on antitrust is holding a hearing today over competition concerns about Apple and Google. Just ahead of the hearing, Senator Klobuchar who chairs the subcommittee has said that Apple’s launch of its new AirTag item tracker is “timely” and that she believes both companies’ app stores need more scrutiny.

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AAPL fall despite event
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Apple’s Spring Loaded event was a fast-paced one with plenty of good news, but it wasn’t enough to reverse an AAPL fall seen on the day, and continuing into after-market trading.

The day saw AAPL fall 1.28% during trading, and it continued to fall (albeit at a slower pace) in after-market deals …

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AAPL Company Stories April 20, 2021

Apple spring event
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Apple has officially confirmed its long-anticipated spring 2021 event. This year, Apple is holding a virtual event on April 20, and it’s teasing it with the tagline “Spring Loaded.” The event could include a new iPad Pro, AirTags, and more.

Read on as we round up everything that Apple could announce during its April 20 special event.

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AAPL Company Stories April 19, 2021

The battle for Apple's business outside China
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We will see different countries around the world battle for Apple’s business throughout the 2020s, suggests a respected analyst, as the Cupertino company continues its efforts to reduce its manufacturing dependence on China.

The report notes that we currently see four variations of the familiar “Designed by Apple in California, Assembled in China” label…

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AAPL Company Stories April 15, 2021

Apple wins United Nations award for environmental achievements
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Last summer, Apple lost a lawsuit over LTE patents filed by Optis Wireless, resulting in damages of $506 million. At the time, Apple said it would appeal the decision and today, a federal judge threw out those damages and ruled that Apple should be able to argue whether the royalty demands were fair.

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AAPL Company Stories April 14, 2021

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Over the last several years, Apple has ramped up its focus on product trade-ins, providing users instant credit toward new products when they trade in their old devices. Some of these trade-ins are handled by Apple itself, but the company largely relies on third-party partners.

A new report from The Verge highlights a growing number of complaints centered around Phobio, an Atlanta-based trade-in partner that Apple works with closely.

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AAPL Company Stories April 12, 2021

3nm chips
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After committing to an investigation into the global chip shortage, the Biden administration has called the problem a “national security issue.” Later today it is looking to hear feedback directly from affected companies at a White House Summit as it works on short and long-term solutions.

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Siri backend creator Nuance acquired by Microsoft in $19.7 billion deal

Microsoft has announced today that it is acquiring Nuance Communications, the company that originally built Siri’s backend. With the $19.7 billion deal, Microsoft is looking to advance its AI and cloud capabilities in the healthcare industry – what Microsoft CEO Satya Nadella calls “the most urgent application.”

AAPL Company Stories April 11, 2021

Chip shortage sees TSMC announce massive investment
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On Monday, Alphabet, AT&T, Ford, Samsung, and other companies are set to participate in a White House virtual summit about the global semiconductor shortage. Although Apple isn’t a company listed to participate, it will be represented in proceedings by TSMC.

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AAPL Company Stories April 9, 2021

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The US Senate Judiciary Subcommittee on antitrust has been planning a hearing over app store concerns “for weeks” with Apple and Google two of the primary companies involved. Now a new letter to Tim Cook from Senators Amy Klobuchar and Mike Lee says that Apple has “abruptly” backed out of sending a witness for the hearing this month after previously engaging with US Senate staff and that the choice is “unacceptable.”

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Tim Cook Apple Didi Chuxing
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Earlier this morning, Reuters reported that the popular Didi Chuxing Chinese ride service was eying a US initial public offering with Goldman Sachs and Morgan Stanley leading the effort. Now it’s come to light that the company has allegedly already confidentially filed for the IPO. Notably, Apple invested $1 billion in Didi back in 2016 which also gave it a seat on the ride service’s board.

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The Epic Games vs Apple saga continues today with the news that an Australian judge has ruled to temporarily suspend the case in the country while the trial looms for the US lawsuit. The decision comes after Apple asked for a permanent suspension of the Australian case.

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Apple has published its latest Transparency Report covering government and private party requests for data from January 1 to June 30, 2020. This report reveals how many requests were made for user data around the world, and how many with which Apple could comply.

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AAPL revenue will continue to grow
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AAPL revenue grew a remarkable 21% in the holiday quarter, the company setting new records for both revenue and profit. One notable Apple analyst suggests that the good news is set to continue, and is forecasting 15% year-on-year growth when the company reports its fiscal Q2 earnings later this month.

Horace Dediu says the story is a remarkable contrast to some of the doom-and-gloom predictions made when the pandemic first hit …

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AAPL Company Stories April 8, 2021

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Back in August 2020, Apple removed Fortnite from the App Store after an update that bypassed the App Store’s in-app purchases system. Since then, Apple and Epic Games have been fighting in court — and now the findings of fact and conclusions of law filed by Apple with the court give us more details of what to expect from this trial.

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AAPL Company Stories April 7, 2021

Buy AAPL – Wedbush
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Wedbush analyst Dan Ives has said that now would be a good time to buy AAPL, naming it as the best investment among tech stocks that could climb 25-30% by the year end.

Wedbush recommends three tech stocks that offer a “compelling risk/reward” ratio …

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