Rubicon Project

Earlier this week news leaked that Apple would begin offering automated purchasing of mobile ads by advertising agencies through its iAd program when one partner ad company accidentally published a press release early, and today Apple has officially shared the full announcement regarding iAd’s “move into programmatic channels.” In addition to Rubicon Project, Apple shared that it is partnering with various “demand-side platforms (DSPs) and ad tech companies” which include Accordant Media, Adelphic, AdRoll, GET IT Mobile, MediaMath, and The Trade Desk.

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When Steve Jobs said something was going to happen, it generally did. One notable exception, though, has been Apple’s mobile advertising platform, iAd. Jobs said back in 2010 that it would grab 50% of the mobile ad market; right now, it’s sitting at just 2.6%. That may be about to change after advertising middleman Rubicon announced that automated purchasing of iAds will soon be supported … 
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