T-Mobile Sprint

A woman talks on her phone as she walks past T-mobile and Sprint wireless stores in New York in this file photo from July 30, 2009. Sprint Corp is mulling a bid for T-Mobile US, according to a report in the Wall Street Journal citing people familiar with the matter. REUTERS/Brendan McDermid/Files (UNITED STATES - Tags: BUSINESS TELECOMS)

Following the modest upgrades AT&T announced to its mobile plans yesterday, both T-Mobile and Sprint have hit back with new ‘unlimited’ plans.

T-Mobile has replaced all its plans with a single one called T-Mobile One.

It’s 100% unlimited and comes with unlimited talk and text and unlimited 4G LTE smartphone data – including unlimited standard definition video – all on America’s fastest 4G LTE network.  And, it’s available at a great price: just $40 per line for a family of four.

As with all carrier plans, there are some caveats in the small-print …

First, the headline rate of $40 per line applies only if you’re buying four lines for a total of $160/month. If you want a single line, that will cost you $70/month.

Second, Recode notes that video on the plan is capped at standard-definition quality – if you want to watch HD video, that will cost you an extra $25/month, so that headline rate of $40 more than doubles in price to $95/month.

Third, the company’s Binge On deal already gave unlimited SD video for many popular services, so the switch to all-you-can-eat data may not make much real-life difference.

Sprint is a little cheaper at $60/mo, but also limits not just video but also music and gaming to unspecified ‘optimized’ rates. A two-line deal is available for $100/mo, reducing the per-line cost to $50/mo, while each extra line costs $30/mo. There’s no add-on option available for faster video. As with T-Mobile and AT&T, both talk-time and texts are unlimited.

Both deals compare favorably to AT&T’s new plans for heavy data users. In particular, while AT&T claims to now have a ‘no overages’ policy, the small-print states that your data speed is reduced to just 2G speeds once you hit your limit – which may have nostalgia appeal for those who want to go back in time to a first-gen iPhone in 2007, but is otherwise worthless.

Photo: Reuters/Brendan McDermid

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear