Apple promoting Portrait Mode Depth Effect in latest iPhone 7 Plus video ads [Update]


[UPDATE: Brazilian Carnival-themed ad included below the fold.]

Apple has published new iPhone 7 Plus video ads that highlight Portrait Mode with the flagship model’s Camera app.

The first video is called Soul Mate and explains how Portrait Mode makes the subject stand out from the background when Blur Effect is applied. While Portrait Mode was first tuned to work best with people’s faces, this video demonstrates the feature on a dog sitting still (which may be the hardest part).

Author Ad Placeholder
Will only appear on redesign env.

The second short video is entitled Creek and demonstrates the same feature and benefits with a kid peeking out of water. In the clip, you can see side-by-side examples of the photo at standard 2x zoom and the photo with Blur Effect applied through Portrait Mode.

The shot is particularly complex with the child’s hair and the reflection in the water, but Apple has gradually improved the Portrait Mode feature to work better in situations like the ones shown. Portrait Mode is only available on the dual-lens iPhone 7 Plus.

Check out the new clips below:

Apple has also shared a new Brazilian Carnival ad demoing the iPhone 7 Plus feature:

The beauty and joy of the carnival gets even more prominent with the new Portrait Mode of the iPhone 7 Plus.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel



Avatar for Zac Hall Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.