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Apple Event News Hub — live coverage from Steve Jobs Theater at Apple Park

9to5Mac is on the ground in Cupertino, California for Apple’s special March 25th ‘It’s show time’ event, and our news hub is collecting all of our coverage in one place.

We’re expecting a new subscription video service, the first look at Apple’s new original TV series catalog with some major Hollywood stars involved, the fate of Apple’s Texture acquisition and the new Apple News Magazines service  — and maybe a few surprises — so stay tuned to 9to5Mac for all the news from Steve Jobs Theater at Apple Park live from the keynote on Monday 10 am PT/1 pm ET.

Event Day

Apple TV+

Apple’s original content effort is called Apple TV+. Jamie Ehrlicht and Zack Van Amburg, hired from Sony Television in 2017, are revealing the new service.

  • Steven Spielberg takes the stage to discuss his Amazing Stories project on Apple’s new video service.
  • Next is Jennifer Anniston and Reese Witherspoon plus Steve Carell to discuss The Morning Show.
  • Now Jason Momoa for See.
  • Kumail Nanjiani on stage next for Little America.
  • Big BIrd takes the stage for the Sesame Street Workshop content — there’s a focus on coding for pre-schoolers.
  • J.J Abrams and Sara Bareilles on stage to talk Little Voice. Sara Bareilles is also performing the show’s theme song on piano.

No individual series trailers, but there is one giant montage trailer. Apple TV app will stream Apple TV+. No ads, coming this fall in 100+ countries.

Finally, Oprah has the stage to talk about her Apple TV+ content. Two documentaries in the works: one on sexual harassment in the workplace called Toxic Labor, the other on mental health.

Apple TV Channels

Video time. New service with on demand and ad-free content. Viewable online or offline. Service is called Apple TV Channels. Includes options for HBO, Showtime, and more channels.

Apple TV app redesigned for new features. Coming in May. Apple TV app coming to Mac this fall. Apple TV app coming to Samsung, LG, Sony, Vizio smart TVs, and Roku and Fire TV boxes.

Apple Arcade

Next up: a new game subscription service based on the App Store. 100+ new and exclusive games for one monthly fee. Family Sharing included at no additional fee. Works across iOS, tvOS, and macOS for iPhone, iPad, Apple TV, and Mac. Gameplay syncs between devices. Offline playback supported. Parents can manage with Screen Time parental controls. Launching in 150+ countries later this fall. Pricing and more details not ready today.

Apple Pay

Apple nearing 10 billion Apple Pay transactions this year. Apple Pay transit payments coming to more cities later this year. Next up, a new credit card called Apple Card. Goldman Sachs will be the bank behind the credit card, using MasterCard as the card issuer (digitally). There’s a physical, titanium version of the card too.

Apple News+

Apple News+ includes The Wall Street Journal and over 300 magazines for $9.99/month. The price includes Family Sharing at no extra charge. Launches today through software updates for iPhone, iPad, and Mac. First month is free. Coming to UK and Australia later this year.

Here’s the pitch:

First up: Magazines in Apple News. It’s called Apple News+.

Tim’s on stage:

We’re in!

The great march downward!

Tim’s up!

Just over three hours until show time. Here’s Apple Park Visitor Center before the event. The store won’t open to the public until noon today for special event hours.

TV press is getting close to Steve Jobs Theater for morning broadcasts. No sign of Steve Carell or Jennifer Anniston yet.

Check out those chairs and that circular coffee bar.


Wondering what to expect today? The iPhone 11? A new Mac Pro? Not quite this week, but Apple did just release a brand new iPad mini and iPad Air, faster iMacs, and second-generation AirPods with an optional wireless charging case.

Clearly Apple wants to clear the deck on hardware that’s ready to ship and bring the full focus on its new services coming today.

Here’s some pre-event reading for catching up with everything we expect to see today:

Prior to the event kicking off, Apple playfully turned on its live stream for the Steve Jobs Theater venue ahead of time on Sunday, including a few clues about what to expect from the real show.

Unlike last March, Apple’s special event will be live streaming for viewers at home as the keynote plays out on stage. Check or search for the Apple Events app on Apple TV for the second-best seat in the house.

Check back for updates through Apple’s March 25th event! The event starts at 10 am PT/1 pm ET.

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Avatar for Zac Hall Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.