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Watch, AirPods, HomePod, and accessories now worth as much to Apple as the iPad

Jason Snell has created his usual pretty charts bringing Apple’s financials to life after yesterday’s earnings report, and John Gruber makes an interesting observation …

Wearables is now a full peer, revenue-wise, to Mac and iPad.

To be a little more precise, he’s really talking not just about Wearables – the Apple Watch and AirPods – but to the category which Apple used to call Other, which also includes HomePod and Accessories. Those expensive iDevice cases and sleeves probably help.

But put those together, viewed as a four-quarter average, and they did indeed generate the same revenue as the iPad: $5.1B. In fact, if you look purely at Q2, then the category formerly known as Other accounts for 9% of Apple’s revenue, which is more than the 8% from iPad.

The Mac remains a little ahead at $6.4B, but it’s all very much in the same ballpark.

Apple chooses not to break down the products for competitive reasons. We can be fairly confident that HomePod is a relatively small component. Gruber speculates that AirPods revenue is much higher than that from the Apple Watch, and that does seem at least plausible. Anecdotal evidence from London doesn’t help me much: both the Watch and AirPods are seen everywhere.

Services revenue is now worth twice as much as each of the iPad, Mac and Wearables/Home/Accessories categories.

AAPL Services revenue by 4-quarter average

That’s a number likely to increase significantly through Apple Arcade, the Apple Card, Apple News+ and Apple TV+.

AAPL stock has climbed sharply in pre-market trading, with five reasons likely in play.

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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