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Tim Cook’s Glassdoor rating continues to slide, but stays top 100 for 7th year

Tim Cook’s Glassdoor rating, measuring Apple employee satisfaction with his performance, has continued its slide, but he is one of only two CEOs to remain in the top 100 for all seven years.

Glassdoor ranks CEOs based on employee reviews of what a company is like to work for, with one question specifically asking them to rate the company’s chief exec …

Tim Cook’s Glassdoor ratings to date

Tim Cook was the highest rated chief exec on the list back in 2012, with an approval rating of 97% – even higher than Steve Jobs’ 95% the previous year.

His journey since then has been a mixed one, falling to #18 in 2013, holding steady in 2014, climbing to #10 in 2015 and #8 in 2016. That rising trend ended in 2017, with a slide down to #53 based on an approval rating of 93%, and only just remained in the top 100 last year at 96th place.

2019 Glassdoor ranking

This year’s Top CEOs ranking puts Cook at #69, with a 92% approval rating.

If this doesn’t sound too impressive, Glassdoor stresses that any spot in the top 100 is a real achievement, given typical CEO satisfaction ratings of just 69%.

“It’s an honor to recognize incredible leaders who, from their employees’ perspectives, exemplify exceptional vision, trust and communication. Glassdoor’s Top CEOs award continues to be more competitive every year, and I congratulate each leader on their achievement,” said Christian Sutherland-Wong, Glassdoor president and chief operating officer. “Today’s job seekers are looking for leaders who share their values and will empower them to bring their full selves to work. More and more, we’re seeing Top CEOs make decisions to shape the culture of their organizations to help recruit and retain quality talent, which has a direct correlation to fueling business success.”

Cook was also one of one two CEOs to have made the top 100 in every single year the survey has been run, sharing the honor, somewhat surprisingly, with Facebook CEO Mark Zuckerberg.

The tech industry as a whole does well, account for 27 places in the list, ahead of healthcare with 12 and manufacturing at 8. You can see the full tech industry rankings below.

All Glassdoor employee reviews are anonymous, but the company says that it takes steps to ensure the ‘quantity, quality and consistency’ of reviews. More details on the methodology can be found here.

Back in December, Apple and Google were the only two companies to make Glassdoor’s ‘Best Places to Work‘ list for 11 straight years.

Top 27 Tech CEOs:

  • #1 VMware’s Pat Gelsinger (99% CEO approval rating)

  • #5 Adobe’s Shantanu Narayen (98% CEO approval rating)

  • #6 Microsoft’s Satya Nadella (98% CEO approval rating)

  • #8 LinkedIn’s Jeff Weiner (97% CEO approval rating)

  • #16 HubSpot’s Brian Halligan (96% CEO approval rating)

  • #17 Salesforce’s Marc Benioff and Keith Block (96% CEO approval rating)

  • #18 NVIDIA’s Jen-Hsun Huang (96% CEO approval rating)

  • #22 Workday’s Aneel Bhusri (96% CEO approval rating)

  • #27 DocuSign’s Daniel Springer (95% CEO approval rating)

  • #30 Kronos Incorporated’s Aron J. Ain (95% CEO approval rating)

  • #31 SAP’s Bill McDermott (95% CEO approval rating)

  • #33 Yardi Systems’ Anant Yardi (95% CEO approval rating)

  • #34 PayPal’s Dan Schulman (95% CEO approval rating)

  • #38 Ultimate Software’s Scott Scherr (95% CEO approval rating)

  • #40 Cisco Systems’ Chuck Robbins (95% CEO approval rating)

  • #41 AppDynamics’ David Wadhwani (95% CEO approval rating)

  • #46 Google’s Sundar Pichai (94% CEO approval rating)

  • #55 Facebook’s Mark Zuckerberg (94% CEO approval rating)

  • #56 UST Global’s Sajan Pillai (94% CEO approval rating)

  • #63 Compass’s Robert Reffkin (93% CEO approval rating)

  • #66 Paycom’s Chad Richison (93% CEO approval rating)

  • #69 Apple’s Tim Cook (92% CEO approval rating)

  • #77 Paylocity’s Steve Beauchamp (92% CEO approval rating)

  • #84 Cengage’s Michael Hansen (91% CEO approval rating)

  • #85 Paychex’s Martin Mucci (91% CEO approval rating)

  • #86 World Wide Technology’s Jim Kavanaugh (91% CEO approval rating)

  • #90 Visa Inc.’s Alfred F. Kelly, Jr. (91% CEO approval rating)

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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