Skip to main content

Here are the details Apple asks developers for the new App Store privacy labels

Apple will begin requiring developers to provide more privacy details about their apps starting December 8, as we reported here last month. While this feature is not yet available to users, developers can already submit their privacy reports to the App Store.

Privacy labels have been introduced as a new iOS 14 and macOS Big Sur feature that will inform users about what data third-party apps can access, such as location, photos, and contacts. Each app will have its own privacy report on the App Store so that users can check this information before downloading the app.

The company shared in the Apple Developer portal exactly what it asks developers for the App Store privacy labels. We also checked on the App Store Connect portal how this process works for developers.

Once the developer chooses a specific app in the App Store Connect, there’s a new menu dedicated to App Privacy. From there, the platform guides the developer with everything needed for the new privacy labels. First, Apple asks if the app collects any user data — this also applies to third-party content such as advertisements from other platforms.

Next, the developer must select exactly what kind of personal information the app collects from the user. This includes contacts, health, financial information, location, sensitive information, personal content, browsing history, and more.

For each category, Apple requires details on the data collected. If you have an app that collects contact information, you need to tell Apple what that data is (name, email, phone number) and whether you use that data to track the user over the web or not.

Apps that collect financial information should tell Apple whether this is restricted to payment information such as credit card numbers or also things like salary and credit score. For apps that let users upload files, the developer must specify whether the app collects emails, text messages, photos, videos, or even gameplay content.

Apple will review privacy reports before showing them on the App Store. Once privacy labels are approved for an app, developers cannot modify them unless they launch an app update on the App Store.

The App Store will soon help users understand an app’s privacy practices before they download the app on the Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them.

This feature will be rolled out to users as of December 8. You can find more information about App Store’s new privacy labels on the Apple Developer website.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel



Avatar for Filipe Espósito Filipe Espósito

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.