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Apple hits milestone of 2 billion active devices as Services set new revenue record

Along with reporting its quarterly performance, Apple shared the latest details on how many of its devices are currently active. The installed base has continued to steadily grow, pushing the company past the 2 billion device milestone while Services have hit a new revenue record.

Apple saw a dip for its Q1 2023 fiscal quarter with just over $117 billion in revenue. That’s down 5% YoY – with the compare being its all-time record for fiscal Q1 in 2022 which saw $123.95 billion in revenue.

However, the company pointed out two bright spots with 2 billion of its devices now in use and a fresh revenue record for its Services.

2 billion active Apple devices

Last year at this time Apple shared it hit 1.8 billion active devices. That means it added more than 200 million Apple devices in the last 12 months to surpass the 2 billion mark.

That’s impressive since its installed base was growing by around 100-150 million new devices per year since 2019. And active devices doubled from 1 to 2 billion in just seven years.

CEO Tim Cook and CFO Luca Maestri credited the installed base growth to high customer satisfaction and loyalty along with a record number of customers switching to Apple from competitors.

Services revenue record

As for the Services, it saw a record $20.8 billion in revenue for the quarter, slightly beating the $19.5 billion estimate. That was delivered by 935 million paid subscriptions, up 150 million from a year ago.

“We set an all-time revenue record of $20.8 billion in our Services business, and in spite of a difficult macroeconomic environment and significant supply constraints, we grew total company revenue on a constant currency basis,” said Luca Maestri, Apple’s CFO. “We generated $34 billion in operating cash flow and returned over $25 billion to shareholders during the quarter while continuing to invest in our long-term growth plans.”

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Avatar for Michael Potuck Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.