Wishful thinking: Why it’d be nice if Apple created a line of Ive-designed office technology products
I have a number of friends who can’t understand why I pay what they refer to as ‘the Apple tax’: the premium paid for Apple products over alternatives that offer much the same functionality.
I can argue about the functionality, of course. The usability, stability and (usually!) security of OS X are all things worth paying for in my view, but I’m not ashamed to admit that aesthetics also matter to me. When I’m going to spend 8+ hours in front of a computer, I’d rather I was looking at something sleek and beautiful rather than something plastic, ugly and a chore to use and understand.
I feel the same way about the other technology on my desk and in my office, but it isn’t always easy to find kit that works well and looks the part too. I can’t help thinking there’s a lot of office technology that could use the Jony Ive touch …