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Augmented Reality (AR)

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Augmented Reality (AR) is mixing real-world images with artificial ones in real time – sometimes also known as Mixed Reality. This contrasts with Virtual Reality (VR) where the entire image is artificial.

AR has been around for literally decades, but hasn’t yet become a mainstream technology. Google tried to change this with Project Tango, but this required special hardware and didn’t catch on. All this looks set to change, however, with Apple’s promotion of the technology.

Apple has released ARKit, a platform that allows developers to easily create augmented reality apps, and is expected to make this a major focus of the iPhone 8 launch. Google later switched to the same approach, with ARCore.

Although Tim Cook says that Apple is much more excited about AR than VR, Apple is not entirely ignoring the latter. High Sierra is the first version of macOS with support for VR, and Apple has said that it will integrate with Valve, so should be compatible with existing VR headsets like the HTC Vive.

 

AR Apple Watch heads-up display becomes a reality with ActiveLook and watchOS 9

Apple Watch AR glasses heads-up display

A major update from MicroOLED, the company behind ActiveLook is bringing what looks like an impressive AR experience for Apple Watch owners. Offering what it says is the first real-time heads-up display for Apple Watch exercise data, ActiveLook’s new Light AR platform brings the live metrics into AR sports glasses like ENGO and Julbo.

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Virtual reality antitrust intervention, as FTC tells Meta it can’t buy another VR company

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It might seem a little early for a virtual reality antitrust intervention, in a field which is as yet still a niche interest, but the FTC is taking no chances. It has moved to block Meta’s planned purchase of VR fitness company Within.

The aggressiveness of the move makes it seem likely that Apple will face similar bars on acquiring VR companies to assist its upcoming Apple Headset product …

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Apple versus Meta headset battle will determine the future of the internet – Zuckerberg

Apple versus Meta headset | Abstract image of virtual figure formed of dots of light

The future of the internet will depend on the outcome of an Apple versus Meta headset battle, claims Facebook founder Mark Zuckerberg.

He told employees that the two companies had very different visions for the metaverse, and admitted that it’s not yet clear which will be better …

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Watch the Apple RoomPlan API empty a room of furniture, ready for augmented reality shopping

Augmented reality shopping | Image showing highlighted furniture in a room with an iPhone

Augmented reality shopping is about to level up, thanks to a new capability introduced in iOS 16. The new Apple RoomPlan API uses the LiDAR scanner in recent iPhone Pro models to create a 3D room plan – and an impressive new demo shows just what it’s capable of.

Shopify has created a proof of concept that scans a room and then allows you to virtually empty it, ready to see how new furniture would look in the space. Alternatively, you can remove specific items, like a couch, and then slot new ones into the space …

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Apple headset launch date still set for early 2023; 2nd-gen model sooner than expected

Apple headset launch date | Man wearing VR headset and touching something in virtual world

A new supply chain report reiterates that things are still on track for an Apple headset launch date sometime early next year, but goes on to suggest that a second-generation model will go on sale earlier than expected.

Kuo recently predicted that the 2nd-gen mixed-reality headset wouldn’t launch until 2025, but today’s report says that Apple appears to be targeting 2024 instead …

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Meta Quest Pro VR/AR headset name found in iOS app; spec similar to Apple Headset reports

Meta Quest Pro

We knew that Facebook’s parent company Meta was working on a new high-end VR/AR headset, but a couple of new reports reveal both the name – Meta Quest Pro – and more about what to expect.

The broad specifications for the combined virtual reality (VR) and augmented reality (AR) headset seem close to what has been reported for the upcoming Apple Headset …

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VR headset market grew 240% ahead of Apple’s launch; Meta’s strategy unsustainable

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The global VR headset market grew by 241.6% year-on-year in the first quarter of this year, according to the latest market intelligence data. Virtual reality (VR) headset shipments are expected to hit 13.9M units for the year as a whole.

But next year is expected to be the crucial one for the VR and augmented reality (AR) sector, as Apple enters the market

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iOS 16 introduces new ‘RoomPlan’ API for quickly creating 3D floor plans using LiDAR

Apple didn’t say a word about augmented and virtual reality at the WWDC 2022 opening keynote (as if it was trying to hide something), but iOS 16 brings a lot of improvements when it comes to ARKit and related technologies. One of these technologies is “RoomPlan,” a new API that uses LiDAR scanning to quickly create 3D floor plans.

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Bloomberg: Apple execs recently presented augmented reality headset to company board, suggesting product is close to launch

According to a new report from Mark Gurman at Bloomberg, Apple has recently demoed its upcoming AR/VR headset device to the Apple company board of directors. This is a good indicator that the project is at an ‘advanced stage’ and that a public product launch is imminent.

Bloomberg previously reported that a consumer launch for the headset is planned for 2023 but an early announcement of the device is likely. Today’s report also said that the development of the headset’s operating system has ramped up in recent months.

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Apple targeted for Safari lacking WebXR support despite company’s AR/VR ambitions

Apple has been investing a lot in augmented and virtual reality since the introduction of its own ARKit API. However, when it comes to open standards on the web, Apple is still far behind its competitors. In the opinion of industry insiders, the company “has been a drag on innovation in WebAR,” as Safari still lacks support for the WebXR API.

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Apple remote working proving vital in China despite US return to office policy

Photo of Apple Pencil being used with iPad for design work | Apple remote working proving vital in China

Apple remote working has been a bone of contention for many US workers after the company insisted that almost everyone should return to the office at least three days a week. But there is one US team who is making extensive use of remote working: US engineers managing production in China.

Apple engineers are said to be using a combination of live-streaming video and augmented reality, with iPads the main device in use …

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Nvidia and Stanford research paper describes tech that could be key to thin Apple Glasses

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A joint research paper by Nvidia and Stanford University describes a technology that could be key to the difference between the bulky Apple VR headset we’re expecting to see in late 2022/early 2023 and the type of thin Apple Glasses likely to launch several years later.

One of the key challenges facing any true glasses-like AR device is the physics of display optics …

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Apple adds pair of mixed reality headset patents to its portfolio as AR/VR product development continues

Apple Mixed Reality headset

While Apple Glasses rumors continue to brew, it seems we may be getting closer to seeing an augmented reality/virtual reality (AR/VR) headset from the tech giant. According to Patently Apple, the U.S. Patent and Trademark Office has granted Apple two mixed reality (MR) headset patents.

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‘RealityScan’ is a new app from Epic Games that uses the iPhone camera to create 3D models

Epic Games announced on Monday a new app called “RealityScan,” which will let anyone use the iPhone camera to scan objects and turn them into high-fidelity 3D models. The app was developed using technologies from Capturing Reality, a company specializing in photogrammetry that was acquired by Epic in 2021.

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Snapchat ups its AR game with new ‘Custom Landmarkers’ feature

Coming today to Snapchat is a feature, “Custom Landmarkers,” that lets users build augmented reality experiences. In an effort to advance its AR platform, the social media giant is continuously working to enhance the Snapchat experience. Through the Lens Studio, Snapchatters can create landmarks for things like statues and storefronts in their communities. 

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Apple AR headset testing reaches next stage of engineering validation

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Supply chain sources say that Apple AR headset testing has now reached the next phase of engineering validation after moving beyond the prototype stage.

This means there are now likely 100+ units that combine the functionality of the final device with something that looks less like a prototype and more like a real product …

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Meta claims still working on AR/VR OS, but wording looks face-saving

Meta AR/VR OS plans

It was yesterday reported that Facebook owner Meta had abandoned work on its own AR/VR OS, but the company responded, saying that it was still working on the project, and that it was growing the team, not cutting it.

However, the wording used by Meta strongly suggests that this is a face-saving statement …

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