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Fitbit moves from fitness band to true smartwatch territory with $250 Fitbit Surge

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With Apple Watch official and expected early next year, it’s likely too little, too late for Fitbit, but the company is finally moving beyond simple fitness bands to a fully-featured smartwatch in the form of the $250 Fitbit Surge.

The Surge is the company’s first device to display text messages on-screen, as well as the ability to control music on your iPhone. The move may explain rumored Apple plans to remove Fitbit from its stores (something which hasn’t yet happened), though these may also reflect the lack of Health app integration … 

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