Microsoft confirms it’s opening its “first flagship store” a few blocks from Apple’s iconic cube as Steve Jobs backstory revealed
Microsoft has confirmed its rumored plan to open what it describes as its “first flagship store” on Manhattan’s Fifth Avenue, a few blocks away from Apple’s glass-cubed flagship store, reports the WSJ.
“As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience,” said David Porter, corporate vice president for Microsoft retail stores. “This is a goal we’ve had since day one—we were only waiting for the right location. And now we have it.”
A few weeks after Apple was granted a European trademark on the key design elements of its retail stores, the company has been awarded a U.S. patent on the iconic glass cube design of its Fifth Avenue store in Manhattan. Steve Jobs is one of those credited as an inventor.
Patently Apple reports that Apple also applied for a trademark for the design back in 2010, but no decision has yet been made on that.
Apple was granted a patent for the similarly iconic glass cylinder design for its Shanghai store back in 2012.
Apple has been renewing the interior design of its stores around the world, and creating a new organizational structure as Angela Ahrendts focuses on further international expansion. It is reportedly working on the largest Apple Store in the world in Dubai.