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iWatch’s novelty emerges as Apple taps sensor and fitness experts

Apple’s Tim Cook, Bob Mansfield, Kevin Lynch

Apple’s Tim Cook, Bob Mansfield, Kevin Lynch

Apple has begun assembling a team of hardware and software engineering, medical sensor, manufacturing, and fitness experts, indicating the company is moving forward with a project to build a fitness-oriented, sensor-laden wearable computer, according to our sources.

Over the past half-decade-or-so, Apple has experimented with and shelved numerous wearable computer designs. Internal prototypes have included designs that could clip onto different pieces of clothing (like an iPod shuffle/nano) in addition to devices that could wrap around a wrist.

Based on comments from Apple CEO Tim Cook and numerous reports, the wrist is the part of the body in which top Apple executives are currently targeting…



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