Porsche Design

Following its annual tradition, Seagate has announced a new collection of stylish, premium-priced drives in time for the 2016 CES, most now featuring USB-C and USB 3.1 connectors. Three of the drives carry Seagate’s LaCie branding; one is a handsome but Seagate-branded model.

The apparent flagship in the series is the LaCie Chromé ($1,100, shown above left), a 1TB SSD featuring a 10GB USB 3.1 interface with “up to 940MB/second speeds for intensive applications.” Described as “a trophy for tech connoisseurs,” Chromé is a Neil Poulton design that holds a boxy chrome SSD enclosure on an angle atop a circular pedestal. Additional models are discussed below…

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LaCie today announced that its upcoming Porsche Design Mobile Drive USB-C (USB 3.0) will be its first design with a “user-friendly USB-C connector,” compatible with Apple’s just-announced 12″ MacBook laptop. The USB-C connector will be built into the plastic edge of the distinctively boxy solid aluminum housing, with an included adapter cable for traditional USB 3.0 and USB 2.0 connector compatibility. Using USB-C or USB 3.0, the drive promises transfer speeds up to 100MB/second, with a speed reduction when using USB 2.0.

The drive will come in three capacities: a slim 500GB model (shown below) and regular-sized 1TB and 2TB units (shown above). LaCie has not yet announced pricing for the drives, but plans to release them in the second quarter of 2015. We would expect to see quite a few USB-C drives by then, as both Apple and its customers continue a transition away from Thunderbolt that seemed inevitable back in 2013.

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