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Swiss watchmaker pokes fun at Apple Watch with $25,000 mechanical imitation & Apple-style video


The Swiss watch industry hasn’t always seemed sure how to respond to the Apple Watch, some companies dismissing it, others suggesting that it will increase the market for traditional watches by gettingĀ a new generation of people used to wearing things on their wrists.

One company, though, has gone as far as creating a $24,900 mechanical imitation of the Apple Watch in white gold, complete with Apple-style promotional video (below) …