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Apple retains lead in American Customer Satisfaction Index, but Samsung gaining

The American Customer Satisfaction Index, a large-scale annual survey of consumer satisfaction across a wide range of products, shows that Apple retained the top ranking, but Samsung closed Apple’s lead from 12 points to just five …

In the survey of 70,000 US consumers, Apple scored 83 percent, two points down on 2012, while Samsung climbed from 71 to 76 percent.

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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