Steve Jobs is indeed a tech industry visionary with the capacity to create success, and the ability to turn an ailing company around, but not everything he does is laden with his Disney pixie magic, at least if fresh info detailing his originally championed name for the iMac is to be believed.
Last November Ken Segall was revealed as the man who came up with the iMac name while at TBWA\Chiat\Day.
He was shown the Mac which became the iMac well before launch of the product (duh, he had to write the ads).
As reported then,
FTC: We use income earning auto affiliate links. More.
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel