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New AppleTV reviews coming in…

The first we’ve seen is from Clayton Morris at FoxNews, but more are likely in the pipeline as the embargo is lifted.  You aren’t going to learn much if you’ve already seen the One More Thing keynote, but as we’ve talked about, AirPlay is the differentiator:

AirPlay is the new feature I’m most excited about. It lets you share your movies, music and photos across all of your Apple devices. This feature won’t be entirely ready when Apple TV launches, but Tuesday Apple will release a new version of the iPhone, iPod Touch, and iPad remote app that’ll let users AirPlay music back and forth.So here’s how it works. Let’s say I’m out watching an episode of Star Trek on my iPad. When I walk in my front door I can continue watching that same episode on my ginormous HDTV with the flick of a finger, and vice versa. How handy is that? Apple told me the company has opened this feature to third-party developers, and that’s where my imagination runs wild. Think of the possibilities! Imagine the apps you could be flicking back and forth across all of your iDevices: NPR, Netflix, YouTube, MLB, Hulu, Internet Radio, Pandora, the list goes on. AirPlay could be the most important Apple announcement in years.

AirPlay is what turns hobbies into products.

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