CES: Iomega flies in a SuperHero for the iPhone

Iomega is using CES to introduce Iomega SuperHero, a new combined iPhone docking station that’s also equipped with the capacity to record an iPhone data back-up when the device is inserted into the slot.

Some may argue that this duplicates what Apple’s iTunes does on its own — the media management software takes frequent back-ups of phone data. However, this doesn’t always mean the data you most need is backed-up in time.

Iomega’s solution introduces a new layer of data security, backing up your iPhone (all the way back to the iPhone 3G) to an SD card. It uses an App which is available from the App Store, the App will also restore data.

The one big flaw in this device? It doesn’t back up Apps, text messages, emails or email account settings. Which, at $70 for the device, may emerge to be a flaw.

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