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Tim Cook calls new Retail SVP John Browett ‘the best by far’

Yesterday we told you a bit about the background of Apple’s newly appointed Senior Vice President of Retail John Browett, who previously ran Dixons and PC World. Apple CEO Tim Cook’s decision to hire Browett came under scrutiny yesterday when Browett’s reputation building what consumers described as “the worst of Best Buy and Radio Shack combined” was quickly highlighted by worried Apple customers following the announcement. Today, Apple CEO Tim Cook apparently responded to concerns in an email to concerned customer Tony Hart calling Browett the “best by far” (via MacRumors):


I talked to many people and John was the best by far. I think you will be as pleased as I am. His role isn’t to bring Dixons to Apple, [it’s] to bring Apple to an even higher level of customer service and satisfaction. 


An Apple CEO responding to emails is nothing new, but it appears Tim Cook, like Steve Jobs before him, will also occasionally answer emails from concerned customers. Browett is expected to take up his new role in April after moving to Cupertino from his current home in Hertfordshire, England. The full email is below if you are interested in seeing exactly what Hart asked Cook.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.