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Apple online store apparently testing screen sharing guided tours of product pages

The Apple Store went down last night and updated with a new “We’ll be back soon” logo, but Apple also appears to be testing a new virtual product tour as part of its sales chat feature. Apple has provided the ability to chat with sales support through certain product pages for a long time via an “Ask Now” button.

As of today, the feature has a slightly refreshed look, and —as discovered by MacMagazine— Apple is apparently testing a feature on at least the Brazilian store that lets Apple employees share their screen to give a guided tour of the product page. It appears the guided tours must be initiated by Apple support staff and confirmed by the user before beginning. The report also provided the image above, which shows the new feature in action.

The image to the right was sent in by a reader showing Apple support asking if the user would like to view their screen while chatting. The support staff also requested to talk on the phone during the guided tour.

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.