According to Reuters, Apple CEO Tim Cook and Apple Senior Vice President of Internet Services Eddy Cue met with Beats CEO Jimmy Iovine (pictured) last month in regards to Beats’ upcoming streaming music service.jimmy-iovine-crop According to the report, Cook wanted to learn more about the upcoming “Project Daisy” streaming service from Beats.

Apple’s Internet products chief Eddy Cue, a key player in setting up its iTunes Music Store, also joined the meeting, at which Cook expressed interest in Daisy’s business model and its rollout plans, although the two did not discuss specifics of a deal, the sources said. The meeting between Cook and Iovine, who is also chairman of music company Interscope-Geffen-A&M, was “informational” and covered a broad range of music-related topics, the sources said.

It is currently unclear if the two companies have struck or are nearing striking a deal regarding streaming music services. The reported meeting is interesting in light of rumors regarding an upcoming Apple streaming music service. Multiple reports have claimed that Apple plans to announce its own Pandora/Spotify-competitor, dubbed “iRadio” as soon as this year.

Earlier this year, Iovine recounted his experience with Apple co-founder Steve Jobs. Iovine unsuccessfully tried to convince Jobs to pursue a streaming music model. As we know, Jobs instead pursued a pay-per-download format with the iTunes Music Store. (Image via ATD).

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Mark Gurman's favorite gear