Apple VP Greg Joswiak helps introduce Ferrari CarPlay at Geneva Motorshow [Gallery]


The day after Apple officially launched CarPlay, allowing iPhone functionality to be accessed via in-car screen systems, Apple’s VP of iPhone and iOS product marketing is at the Geneva Motor Show to help launch Carplay in the Ferrari FF. Swiss site MacPrime brought us photos of the launch … 


Apple VP Greg Joswiak (left), Ferrari chief Luca Cordero di Montezemolo (right)

The Ferrari FF is the company’s first ever four-wheel drive production model, and is described by the company as the world’s fastest four-seat car, with a top speed of 208mph and a 0-62mph time of 3.7 seconds. The FF also has the largest engine of any road-going Ferrari, at 6.3L. The perfect family car, yours from just $332,338 …

We’ve already seen CarPlay in the Volvo XC90 SUV and the Mercedes C Class, with BMW, Ford, GM, Honda, Hyundai, Jaguar, Kia, Nissan, Subaru, Susuki and Toyota also confirmed as future partners.

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  1. Chris Ko Hoffman - 9 years ago

    Touchscreen looks like crap in this. You can see the pressure she has to use to press down and it doesn’t look as fluid/quick as an iPhone or iPad. I think right now where this whole thing is at is a high functioning proof of concept but I’m not impressed and wouldn’t want this in my car… yet.

    • Chris Ko Hoffman - 9 years ago

      I’ll take the Ferrari FF though.

    • Chris Murphy - 9 years ago

      It does make it look a bit last gen. I wonder if using a resistive touch screen is intentional to 1) allow you to actually use it with gloves on and 2) having to push makes unwanted touches much less likely in a moving vehicle.


Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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