MFi sunglasses w/ embedded iBeacon notify you when lost, act as beacons in retail

The first set of eye glasses with embedded iBeacon Bluetooth LE technology and certified under Apple’s Made-for-iPhone/iPad/iPod (MFi) program are coming soon. We’ve seen a growing number of companies embracing iBeacons by using the protocol: personalized retail experiences, in-store advertising, audience interaction at events, as well as apps that let you setup your own iBeacons at home and work. Now, a company called Tzukuri is about to launch a crowd funding project for the new eye glasses that use an embedded iBeacon to track lost glasses with accuracy to the nearest foot. They also use solar power, so charging is never an issue, and the company has big plans for using the product as a standalone iBeacon when on store shelves.

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While the company behind the project is based in Australia, the glasses will be handmade in Fukui Prefecture, Japan, a region known for producing most of Japan’s handmade eyeglass frames. “Our frames are handmade in Japan by the best artisans in the world. The finest Japanese acetates are put through nearly 100-steps in the product process with 8 quality control checks. Every frame is fitted with the highest quality polarized, anti-scratch lenses with 100% UV protection.”

As for iBeacon features, the companion iOS app will automatically start sending notifications if you leave the glasses behind (at 16ft, then again at 32ft and 50ft). You’ll also be able to track your glasses “if you misplace your Tzurkuris at home, you can track distance to the nearest foot. Alternatively, in wide-open spaces, the app will save the last location you had your glasses and show you on a map.” With iBeacon post iOS 7.1, users won’t even have to open the app to get notified.

Tzukuri-03The glasses will also function as a standalone iBeacon and the company plans to take advantage of that when the product is on retail store shelves. Retail stores have been installing iBeacons in order to beam offers, product info, and more to shoppers in proximity, but it’s possible the product– in this case the Tzukuri glasses– could talk directly to the customer. The company did confirm there are “big plans on using the embedded iBeacons inside the glasses when our product is sold in retail environment.” 

Initially there will be six designs inspired by icons John Lennon, Grace Kelly, Truman Capote, Atticus Finch, John Kennedy, and Tom Ford (pictured right). It’s sun glasses for now, but the company tells us it’s planning prescription glasses and notes “customers can replace the polarised lenses with clear spectacle lenses if they wish in the meantime.” 

The glasses will cost $249 AUD (approx. $230 USD) on preorder through the upcoming crowd funding project, but eventually land in stores at $349 AUD suggested retail price. The company plans to ship to preorders by December 2014 – January 2015.

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  1. Because almost everyone wears their sunglasses indoors.

    • rahhbriley - 9 years ago

      Please expand…what’s that got to do with the price of eggs in China? I can tell you, inside is where I lose my.

      • rahhbriley - 9 years ago

        lose my sunglasses.** (Why can’t we edit comments yet?! WP doesn’t have a function for that?)

      • Sorry I missed the part about losing you glasses – only read the part about using them as “shopping aids” or whatnot. This would be great for my wife. Can we get one in a hair brush also?

  2. Kevin Rye (@RyeMAC3) - 9 years ago

    MFi car keys. Go.

  3. Greg Brown (@gk_brown) - 9 years ago

    “Tzukuri is about to launch a crowd funding project for the new eye glasses that use an embedded iBeacon to track lost glasses within a foot”

    I assume this means that the accuracy is within a foot. If you could only use this to find glasses that are a foot or less away from you, it wouldn’t be very useful. :-)

    • Allen Liao (@allenliao_) - 9 years ago

      Hi Greg, I’m from Tzukuri. Although the accuracy is to the nearest foot, range of Tzukuris are actually 25m (82ft) so you can track them within that range, the companion app also saves the last location they were at so you can find them if you exit the that range.

      • danbridgland - 9 years ago

        I hope you’ve already secured a bunch of patents for this, else you’ve just shown Oakley their next quirky market venture. Good luck!

  4. I think this sounds really interesting – we organise an optical trade fair in Dubai and want content about the future uses of technology in the industry. We’d welcome any ideas or contributions – the website is

  5. Chris Williams - 9 years ago

    Talk about prescription eyeglasses with embedded iBeacon, and we’ll really have something.


Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.