Mockup of Tim Cook, Beats CEO Jimmy Iovine, and Eddy Cue

With multiple sources saying that Apple’s acquisition of Beats is in the final stages, everyone is trying to figure out what Apple has to gain from the deal. Earlier, we posted some guesses about what the acquisition could be for, but nobody really knows for certain yet.

Across the Internet, the news has divided pundits and commentators alike. Some people like the idea of incorporating the Beats brand, others despite it for their poor headphone quality. Beats Music seems like the obvious play for Apple here, but with the likelihood that the content deals will not transfer in the acquisition, everything is still up in the air.

We want to know what you think. Do you like Apple’s decision to buy Beats? What value does Apple see in the company and brand? Answer the poll and leave a comment below to explain your decision.

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About the Author

Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.