Apple debuts new web campaign to accompany ‘If it’s not an iPhone’ ads

Screen Shot 2015-07-24 at 4.52.41 PM

Following up on its newest TV ad campaign, “If it’s not an iPhone,” Apple has launched a new web page dedicated to explaining what sets its smartphone apart from the competition. The page is titled “Why there’s nothing quite like iPhone,” and breaks down many key features, like iMessages, the camera, and the built-in security features.

Other features touted by the unusually casual page include privacy settings such as app permissions, the 1.5 million apps available on the App Store, Touch ID and the Secure Enclave, Apple Pay security, the Health application, interoperability with the Mac, and built-in accessibility features.

The pitch ends by providing readers with three choices: buy an iPhone now, find out how to switch from Android by jumping over to the switcher page launched earlier this year, or learn more by going to the standard iPhone 6 website.

As you may have noticed, the campaign seems to be focusing heavily on potential Android switchers, which makes sense given Tim Cook’s recent revelation that the iPhone is experiencing the highest switcher rate in its entire history.

You can check out the full “Why there’s nothing quite like iPhone” page on Apple’s website.

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  1. Maxim∑ (@MCaudebec) - 8 years ago

    the animations are beautiful

  2. mike_ch (@mtc) - 8 years ago

    I used Android for five years. I use an iPhone now. It’s a nicely made page, although many of the selling points don’t quite land.
    People who use their Android phone like an iPhone (i.e. sticking to the Google Play ecosystem) don’t have problems with malware, for instance. There is a lot of malware out there, but the majority of people miss it. Google Fit does everything HealthKit does, with the one glaring exception being that Under Armour and the MyFitnessPal devs were really slow to adopt Fit for some reason. And wooing Android users with NFC payments is like showing up last at the finish line and asking everyone waiting for you where the trophy is.

    What they should focus on is things like apps not being able to give you notifications unless you want them to, better resource management by comparing an app running for ten minutes in the background to let it run in perpetuity, and go ahead and show off how iOS 8 has caught up to Android in ways that make people feel like they’re not giving anything up if they switch. Sharing sheets are old hat to Android but new to iOS, but a lot of Android owners don’t know the iPhone has that function now. Go ahead and directly compare the two. Yes, third party keyboards are here now, just put a screenshot of SwiftKey in and you’ve automatically convinced them that they don’t have to re-learn anything if they don’t want to.

    A lot of Android users used to own an iPhone 3G/3GS/4/4S back in the day, and they left because of a gap that has largely been closed. Speak to them, it’s easier to get them back than it is to lure the people with a $25 phone running Jellybean. Short of cutting the price on the 6 in a few months, to such a low that they erase their profit margins and making all their cash on the 6S instead, I don’t know how they would get that low-cost customer (or why they’d care.)

    • Named Name - 8 years ago

      Umm actually, while the majority of Android users may not have problems with malware, they do have problems with security. One of the most popular flashlight apps that millions of android users installed, for instance, was reported to have collected users’ personal info without even users knowing it months ago. Also, although most apps on the Google Play seem to not have malwares, there are still ten’s (if not hundred’s) of thousands of apps that have malware or attempt to collect users’ personal info even on the official Google Play. There are many news articles about it.

      • bhayes444 - 8 years ago

        That’s not entirely Google’s fault as there is a pop up after you hit the install button which indicates the permissions that the app requests, and users have to accept that before install begins. Most users don’t, and then install flashlight apps that have access to all areas of the phone. Heck, when an installed app requests a new permission you need to accept it before updating can occur. Google is finally allowing users to more finely control app permissions, like Apple does, but only in the upcoming Android M. The users only have themselves to blame, as there are quite a few people in the world that will try and get your information. On Android it’s quite easy to protect yourself from these people, you must have to be able to read.

    • zmac11 - 8 years ago

      You missed the point of the ad campaign. It’s not the point that iPhone can do what Android cannot. Android can do the same things. The point is that iPhone does it better. Apple is almost never the first to introduce something, but when they do, they usually do it better than the rest of the competition. While malware may not be a major issue on an Android phone, it’s a non-issue on an iPhone. Google Fit does similar functions to HealthKit, but HealthKit on iPhone is just plain easier to use and more convenient. NFC has existed on Android phones for a bit, but Apple Pay is clearly easier and more secure, hence why it accounts for more mobile payments than any other platform. That is Apple’s answer to everything: be the best, not the first.

  3. jmiko2015 - 8 years ago

    Apple, stop acting like Samsung. Thanks.

  4. Ridiculously well. Really? And yet 90% of people still can’t get Air Drop to work.

    • Charlypollo - 8 years ago

      It’s been working fine since the last update. But i agree, sometimes it’s a nightmare to share a couple of photos using airdrop.

      • vxxxcv - 8 years ago

        So is it working or its not?

    • Jassi Sikand - 8 years ago

      I’ve never had a problem with AirDrop tbh…but then again I rarely use it. AirDrop relied on BT & wifi yes? Try it on 10.10.4 with the brought-back mDNSResponder