Update: VW appears to have set the video to private now.
Volkswagen has released a new ad on its YouTube channel featuring actors Adam Scott and Michael Peña using CarPlay through VW’s “App-Connect” system. In the spot, the two men attempt to resolve a conflict using Siri to read text messages and look up locations. Peña also dives into the CarPlay home screen to pull up Spotify.
App-Connect is Volkswagen’s branding for its CarPlay and Android Auto integration, though this ad focuses solely on the iOS-compatible features. You can watch it below.
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We’re going to look back in five years and realize why YouTube ended up falling out of favor with the internet.
It’s interesting that Apple is willing to go in on some very multi-platform advertising like this. I mean, the ad even features Spotify instead of Apple Music.