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MFi Apple Watch straps closer to launch as Apple starts selling official lug attachments


After announcing an official program for accessory makers interested in making Apple Watch bands back in May, Apple has now delivered on its promise of providing Apple-made watch lugs that third-party manufacturers can use to make straps. That’s the first sign that official third-party watch bands will soon be hitting the market through Apple’s Made for iPhone program (MFi). Companies enrolled in the MFi program can now order the parts (pictured above) through Apple’s supplier (via MR).

While Apple released guidelines for making watch straps back in May, and many companies have released unofficial bands in the meantime, the official Apple Watch lugs pictured above will allow many accessory makers within Apple’s MFi program to begin creating official bands.

Apart from making the process easier for developers — they’ll no longer have to design their own lugs to fit in with the Apple Watch’s lug mechanism — MFi certification will allow manufacturers to market the products as Apple approved accessories. The lugs are stainless steel and stamped with “Made for Apple Watch,” but Apple has yet to make other colors, like gold, available for third-parties.

And to accompany the official Apple Watch bands, the first Apple Watch docks to use an integrated magnetic charging connector will be arriving very soon.

The lugs sell for around $10 each to manufacturers and are ready to ship within 2 weeks. Until then, you can catch up with some of our recent Apple Watch strap reviews:

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  1. srgmac - 7 years ago

    Yes! I don’t know why they didn’t do this at launch, but this is very very welcome! Can’t wait to see what kind of designer bands that we will have available.

  2. Seriously, $10 a piece? One word. Margin$.

    • rogifan - 7 years ago

      Probably more like they want official made for Apple Watch bands to be high quality and not junk. Cheap bands will still exist they just won’t be endorsed by Apple.

    • galley99 - 7 years ago

      I’m not trusting my $600 watch to any band that doesn’t have Apple lugs. I prefer it to stay securely strapped to my wrist.

  3. Charlypollo - 7 years ago

    I hope they are not risking their profit with that price. Poor apple.

    • jacosta45 - 7 years ago

      I hope that was sarcastic because this is a great price point FOR CONSUMERS. Apple is the most valuable corporation in the world. They will be fine lol.

      • Smigit - 7 years ago

        “this is a great price point FOR CONSUMERS”

        It’s not necessarily reflective of a consumer price point but since this is for bulk orders with apple for the lug only. Whether consumers are well of will be determined by what the manufacturers set as the price for the finished product.

        I’m fairly optimistic that we’ll see some competitively priced bands though from other companies despite the $10 that goes to Apple. I do think it’s interesting that silvers currently the only option but. Hopefully that changes shortly.


Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.