Apple this evening has shared six new video advertisements for Apple Watch. All six of the ads have different focuses, but all of them center around what Apple Watch is useful for and in what instances it can be used effectively.
The first ad is called “Sprinkle” and focuses on Apple Watch’s support for Apple Pay, which is the company’s contactless payment solution. The second ad is entitled “Date” and showcases how notifications are handled with Apple Watch, including the light vibration your wrist feels whenever you receive a message. The next ad, called “Ride,” focuses on Apple Maps and how it works with Apple’s wearable. The video showcases a user asking Siri for directions to a destination.
The fourth ad is called “Cycle” and showcases a user working out while wearing Apple Watch and using the Activity app to track her progress as she goes. “Train” is a new ad that features Apple Watch’s ability to track heart rate, a capability that can even be lifesaving, as we learned last month. Finally, “Sing” is the sixth ad today from Apple and shows a user singing into the device, recording it, and sending it as an audio message to his girlfriend.
All of Apple’s new Apple Watch ads come in at 15 seconds in length and can be seen below:
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That’s my boy, GGG, in the “train” commercial. Boxing World Champion. HBO’s new golden Boy!!!
Finally! It took them long enough. It’s a hands free device!
All previous ads were someone sitting on their ass using the watch where ANY other device would have been a better option. Good grief! The ads should have been slam dunks from the get go.
Hope they fired whomever was responsible for the previous ones, especially the ones that looked like antidepressant medication commercials.
Lake Bell and her husband!
The Cycle Ad song is: Jax Jones – Yeah Yeah Yeah
I know. I asked my Watch.
With all the $ they have, this is what they could come up with? Honestly, I’m disappointed. None of them touched me.
what would touch me would be “Apple Watch. Starting at 99$”
(especially when you speculate, that the watch would be refreshed yearly).
Can Apple be sued for false advertising. The ride one actually shows Siri working and loads maps on the watch instantly, both which don’t happen.
Too obtuse to use a simple watch and tells the world. Wow.
Funny how the commercial reflects MY experience 100%. Go troll elsewhere.
It isn’t false advertising. These type of tech demos in commercials are always simulated, and made to happen quicker than they actually do. But I just tested it myself, and it worked quite well. I raised my wrist and said, “Hey Siri, take me to Fisherman’s Wharf” (an equally popular tourist destination here in San Francisco), then I used my iPhone’s stopwatch to time how long it took for the directions to come up. It was 13.86 seconds. While that isn’t instant by any means, nor as fast as shown, it’s pretty fast.
Slightly OT but the 9to5 feed in the News app isn’t updating. Not sure if it’s an Apple problem or what, but this is the most recent story being displayed for me, even though it’s about 13 hours old at this point.