Here’s everything we know about Apple’s spring iPhone, iPad, and Mac event

Tim Cook One more thing

Apple has a mixed history of holding a special event in the spring to announce new products, and this year there are certainly enough updates in the pipeline to warrant one. While nothing is official until Apple makes the announcement, this is everything we know so far about Apple’s spring event.

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Just how routine is a spring event for Apple? Last year Apple announced the iPhone SE, 9.7-inch iPad Pro, and new Apple Watch bands on March 21. Two years ago Apple unveiled the 12-inch MacBook, cheaper 3rd-gen Apple TV, updates to the MacBook Air and MacBook Pro, and the first Apple Watch pricing and availability details on March 9.

Rewind back to 2012, Apple announced the third generation Apple TV and iPad on March 7, and back to 2011 Steve Jobs unveiled the iPad 2 on March 2. No spring events in 2013 and 2014 show that Apple only holds these when there’s something ready to announce.

Apple has also slowly inched closer to April with its spring events which suggests we may be waiting an extra month this year.

So is there something ready to announce? There are certainly products due for updates (iPads and most Macs), and rumors point to a few surprises (like new iPhone colors and storage options).



Apple’s iPad lineup currently includes five models: iPad mini 2, iPad mini 4, iPad Air 2, 9.7-inch iPad Pro, and 12.9-inch iPad Pro. The last update to the lineup will be a year old next month and includes almost the same hardware as the previous update unveiled six months prior, and that only includes the two iPad Pro models. For perspective, iPad mini 2 at the bottom of the lineup runs on the same A7 chip as the iPhone 5s from 2013.

Apple’s next move for the iPad lineup is expected to include a new bezel-less 10.5-inch display size with similar dimensions to the overall footprint of the 9.7-inch model. Updates to the 9.7-inch and 12.9-inch hardware are also expected so Apple can maintain those price points.

A recent report, however, claims based on supply chain talk that the new 10.5- and 12.9-inch models might not ship until May or June. Apple unveiled the original iPad Pro two months before it went on sale, so an April event could conceivably include a new iPad form factor shipping 4-6 weeks later.

At least one report has claimed a new 7.9-inch iPad mini Pro will debut as well, although timing on when the new iPad lineup will be ready has been questioned multiple times.



Apple’s spring plans for the iPhone are easier to unwrap. Apple generally unveils new flagship hardware in the fall and that’s not expected to change this year. But Apple did introduce the 4-inch iPhone SE last spring and this year a new storage option has been rumored. The iPhone SE features most of the same internals as the iPhone 6s, but with a design based on the iPhone 5s. Storage options currently include 16GB and 64GB, but a 128GB option has been reported as coming soon.

A new color option for the iPhone 7 line has also been reported after initially being rumored for the next generation hardware. Apple may be planning to introduce a red iPhone 7 for the first time as a mid-cycle update. New iPhone colors typically come at launch with the exception of the white iPhone 4 which was delayed for several months, but the move could help boost sales for a quarter without any new hardware compared to the same quarter a year prior.



The Mac lineup has the most room for new hardware to be introduced with aging products including both Retina iMacs, the Mac mini, and the Mac Pro.

Apple overhauled the MacBook Pro lineup last fall with the new Touch Bar models, and the same USB-C treatment is expected to be headed to the iMac lineup next. Apple strongly implied that the new 13-inch MacBook Pro without Touch Bar is the replacement for the MacBook Air however.

April 19 would also mark one year since the second-gen 12-inch MacBook was introduced so new models with upgraded processors would not be surprising. As for the Mac Pro and Mac mini, both are years-old (2013 and 2014) but rumors of updates have not surfaced. Many believe Tim Cook’s recent promise of ‘great desktops’ points instead to more powerful iMacs.

One thing to note regardless of when iMacs adopt USB-C and Thunderbolt 3: Apple’s limited time discount on compatible accessories is set to expire on March 31 after being extended past its original December 31 end date.


Apple Watch

Finally, Apple is likely planning to refresh the Apple Watch lineup with new band colors and configurations and possibly even new materials. Rumors of an Apple Watch Series 3 have pointed to battery life gains, but new hardware isn’t expected until later this year.

Apple Watch Series 2 sold out

Several Apple Watch models are currently sold out online and in stores, however, which typically suggests tweaks to available configurations are coming soon.


How likely is it that Apple will indeed hold a spring event this year? It probably depends on when new iPads and/or iMacs are ready to debut. Product refreshes like the red iPhone 7 and 128GB iPhone SE could launch with a press release and an update on like last year’s rose gold 12-inch MacBook.

Apple Park could be another factor. Apple’s new campus is scheduled to open to some employees in April, although Steve Jobs Theater where future events will be held is opening “later this year” which probably means in September for the iPhone 7s and iPhone Pro (or iPhone 8).

But Apple can put together an event at any number of locations if there’s something new to announce, so Apple Park’s progress likely isn’t as significant as iPads being ready. iPads being ready could mean hardware production or even software updates. Apple is currently testing iOS 10.3 through developer and public betas, but that update is relatively minor with Find My AirPods as one of the headlining changes. Similar to how macOS 10.12.3 included Touch Bar support for macOS and built-in apps, Apple could be saving iPad-specific features for a future build of iOS 10.3 or iOS 10.4 if not iOS 11 at WWDC 2017.

Stay tuned to 9to5Mac as we learn more about Apple’s potential spring event.

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Avatar for Zac Hall Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.