During this morning’s special event in downtown Brooklyn, Apple announced that its program of creative and educational sessions held at retail stores across the world will be significantly transformed. The program, collectively called Today at Apple, rolled out globally in 2017 and has become an essential part of Apple’s contemporary retail experience.

Today at Apple sessions are hosted by Creative Pros, store employees with a background in the liberal arts. The sessions typically focus on creative skills like photography, coding, music making, and drawing. Also popular have been live performances and exclusive sessions, events held at Apple’s most significant locations. 18,000 sessions are now held weekly and attended by millions. In the future, Apple will expand the initiative in several ways.

60 new sessions are being added, with a focus on Apple’s newest creative products and software tools. Photo Walks are being introduced to session categories. New sessions will feature ARKit, Clips, and Siri Shortcuts. Several others are specialized to creative disciplines like photography, videography, and design. Apple has partnered with creators to host the sessions. A partial list is below:

Video Lab – Small Screen Magic Co-created with Zach King

Photo Lab for Kids – Fun Family Portraits

Design Lab – Drawing Treehouses Co-created with Foster + Partners

Video Lab – Color and Mood with Final Cut Pro

Music Lab – Advanced Beat Making with Logic Pro

Photo Lab for Teachers– Creating Photo Essays

Coding Skills – Sensor Arcade Challenge

Art Skills – Sketching Ideas in Notes

App Lab for Teachers – App Design & Prototyping

Video Walk – Capturing Cinematic Shots

Video Walk– Manipulating Time

Art Skills – Getting Started with Procreate

Photo Walk – Taking Portraits on Location

Music Lab – Advanced Beat Making with Logic Pro

Art Lab for Kids – Make Your Own Emoji

Music Lab for Kids – Making a Theme Song

Art Skills – Perspective with Morpholio Trace

Health & Fitness Walk – Staying Motivated Co-Created with Jeanette Jenkins

Video Lab for Teachers – Class Projects with Clips

Music Lab – Beat Making Co-created with Swizz Beatz

Music Walk – Creating Soundscapes with GarageBand

Photo Skills – Lenses, Tripods, & More for iPhone

Music Lab for Teachers – Telling Stories with GarageBand

In addition, Apple announced that they will be adding Forums and Video Walls to over 70 stores next year. A sneak peek was given of Apple Champs-Élysées, which will open in a few weeks, and Apple Iconsiam, opening November 10th.

As always, we welcome your photos from store openings. Follow along with our retail guide for more Apple store news.

HyperDrive Dual USB-C hub for MacBook Charger

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Michael Steeber

I’m a Creative Editor passionate about Apple Retail and design. My stories highlight the work of talented artists, designers, and customers through a unique lens of architecture, creativity, and community.

Twitter: @MichaelSteeber

Email: steeber@9to5mac.com