Skip to main content

Uber labels Apple autonomous driving competitor, warns investors of App Store reliance

Uber today officially filed for its IPO, revealing in regulatory documents that it generated $11.27 billion in revenue during 2018 with an overall loss of $1.85 billion. In the filling, Uber also outlined its competition, citing Apple as both a competitor and a company on which it heavily relies.

In total, Uber mentions Apple seven times in its public S-1 regulatory filing, primarily as a competitor in developing autonomous vehicle technology. Uber notes that it is “possible” these competitors might be more effective at autonomous tech than it is:

We also compete with OEMs and other technology companies in the development of autonomous vehicle technologies and the deployment of autonomous vehicles, including Waymo, Cruise Automation, Tesla, Apple, Zoox, Aptiv, May Mobility,, Aurora, and Nuro, whose offerings may prove more effective than our autonomous vehicle technologies.

Waymo has already introduced a commercialized ridehailing fleet of autonomous vehicles, and it is possible that other of our competitors could introduce autonomous vehicle offerings earlier than we will.

Apple has been developing autonomous driving technology for several years now. Just last month, we reported that Apple hired Tesla’s head of electric powertrains. On the other hand, the Project Titan team has been significantly downsized recently as well.

Uber also makes an interesting mention of its reliance on the App Store. The app is offered on iOS and available through the App Store. Uber notes in its filing today, however, that it “cannot assure” investors that platforms such as the App Store will “maintain their current structures.” Here’s the full explanation:

Our platform relies on third parties maintaining open marketplaces, including the Apple App Store and Google Play, which make applications available for download. We cannot assure you that the marketplaces through which we distribute our platform will maintain their current structures or that such marketplaces will not charge us fees to list our applications for download.

Of note, Uber did almost get removed from the App Store back in 2017 when it was discovered that it was assigning a persistent identity to iPhones through what is referred to as “fingerprinting.” Uber went as far as to geofence Apple’s campus, preventing the App Store review team from catching onto the tactic.

Once the issue was made public, however, Tim Cook called Uber’s then-CEO Travis Kalanick to his office and threatened to remove Uber from the App Store unless it ceased the practice. Kalanick, of course, acceded to Cook’s demands.

Read Uber’s full S-1 filing here.

FTC: We use income earning auto affiliate links. More.

ESR iPad Accessories
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Subscribe to 9to5Mac on YouTube for more Apple news:



Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to