A13 Bionic chip iPhone 11 and 11 Pro

In an interview with Wired published today, Apple’s VP of product marketing, Phil Schiller and Anand Shimpi from the company’s Platform Architecture team give a detailed look at how they are approaching chip design and improving iPhone performance each year. With the A13 Bionic, the two have highlighted how important making the chip more energy efficient is, using software to influence its silicon and how that translates to real-world benefits for users.

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