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AirTag: Everything you need to know about Apple’s item tracker

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AirTag is Apple's Tile-like item tracker.

Apple has officially unveiled its first-ever item tracker. AirTag is available to order now for $29, and it features deep integration with Apple’s ecosystem and the Find My network. Here’s everything you need to know about it.

Best AirTag accessories and where to buy

You can buy AirTag in a single-pack for $29 or a four-pack for $99. You can also order AirTag with engraving of letters and emoji characters, but this will further delay delivery.

Because of the design of AirTag, you will need an accessory to attach AirTag to your items. Here are some of our favorites.

What is a Tile?

A Tile is a popular third-party Bluetooth item tracker. It’s a small square device that you affix to an item, and from there, you can easily track it via the Tile application on your iPhone.

For instance, you could attach a Tile Pro to your keys, and use the app to locate your keys should you misplace them. You can also view items on a map, play a sound via the Tile itself, and more. Tile item trackers have become incredibly popular over the last several years, so it makes sense for Apple to integrate such functionality directly into iOS.

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AirTag design

The AirTag features a small circular design with a white finish on the front and a stainless steel back. You can also personalize your AirTag with emojis, numbers, and letters.

Apple touts that AirTags have a “lightweight design,” and there are two key factors to this: water resistance and a user-replaceable battery. Apple says AirTags are rated for IP67 water and dust resistance, while the battery inside is a CR2032, which is a standard coin cell battery. 

Ordering AirTags

Apple also says that AirTag offers “over a year’s worth of battery life with everyday use,” and features a removable cover for when the time comes to replace the battery. 

AirTag is splash-, water-, and dust-resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear.

Integration with iOS

The true selling point of Apple AirTags is its integration with iOS. It is believed that you will be able to access your item trackers via the “Find My” device on your iPhone, iPad, or Mac. Once the item trackers are available, there will be a new “Items” tab in the Find My application for all of the things you choose to track.

The item tracker itself will be paired to a user’s iCloud account by proximity to an iPhone, much like AirPods. There is a limit of 16 AirTags per Apple ID, according to Apple.

Furthermore, you’ll be able to put Apple’s item tracker in “Lost Mode” – which means the tag will store your contact information, allowing other iPhone and Android users to read that information. In such instances, you’ll receive a notification when your item has been found.

Ultimately, what this means is that you’ll be able to attach AirTag to any device – such as your wallet, keys, backpack, and more – and track that item via the Find My app on your iOS device and Mac.

Ultra Wideband

Each AirTag incorporates a U1 chip, which Apple says enables unique precision tracking features for users with the iPhone 11 and iPhone 12. The U1 chip can be used to more accurately determine the distance and direction to a lost AirTag when it is in range, using what Apple calls “Precision Tracking.” 

Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.

Privacy

AirTag is also designed with a handful of privacy features in mind. One of the most notable things here are “proactive features” that are there to “discourage unwanted tracking.” Apple explains: 

Bluetooth signal identifiers transmitted by AirTag rotate frequently to prevent unwanted location tracking. iOS devices can also detect an AirTag that isn’t with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. And even if users don’t have an iOS device, an AirTag separated from its owner for an extended period of time will play a sound when moved to draw attention to it. If a user detects an unknown AirTag, they can tap it with their iPhone or NFC-capable device and instructions will guide them to disable the unknown AirTag.

Price

You can buy a singular AirTag for $29 or a pack of four for $99. Apple is also selling a range of accessories for AirTag, including key ring holders, leather loops, and more. These accessories are also now available to order. A variety of more affordable AirTag accessories have also appeared on Amazon. 

AirTag reviews

The early AirTag reviews have been overwhemlingly positive, with reviewers praising the deep integration with the Find My ecosystem. The $29 price point has also been well-received, though many have noted that you’ll likely have to also buy a key ring or acecssory of some sort separately

In our review, we wrote:

AirTag gets a strong recommendation from me. It’s super simple to set up and integrated with an app you already use to find all of your Apple stuff, backed by a billion-strong network of unsuspecting iPhone users ready to help you find your stuff. Plus, at only $29 for one or $25 each as part of a four-pack, it is priced right in line with other brands. Just try not to spend too lavishly on the accessories.

AirTag release date

AirTag was released for pre-order on April 23, 2021. The first orders arrive to customers on April 30.

Review: Pebblebee Card and Clip are like AirTags with Find My, recharging, and unique form factors

Pebblebee Card and Clip

The Pebblebee Card and Clip, like Apple’s AirTag, are Bluetooth-enabled item trackers. Using your iPhone, you can track down lost items like your wallet or keys. For this review, I’ve been trying the Pebblebee Card and Pebblebee Clip for a few weeks now. They’re essentially the same devices, just physically designed to track different items. Let’s see how both products stand up to AirTag…

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Kuo: AirTag shipment keeps growing since launch, second generation still on the table

AirTag privacy alerts

Analyst Ming-Chi Kuo is back with another prediction, this time about the AirTag, Apple’s item tracker. According to him, although the company hasn’t addressed too much information about the product since its launch a year ago, the shipment has gradually grown, which could lead to a second generation of the item tracker eventually.

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How to use your iPhone to locate an unknown AirTag moving with you

airtags detect unknown nearby with iphone

AirTags are small trackers to help you locate any lost or stolen belongings. However, concerns of people using AirTag for nefarious purposes has led Apple to come up with a notification alert. This alert is to discourage people from tracking you without your consent. Using Apple’s Find My network, you can detect and locate nearby unknown AirTags using your iPhone.

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Some iPhone users receiving ‘phantom’ AirTag privacy alerts, Apple shares temporary fix

Apple has made quite of bit of progress in its efforts to improve the anti-stalking and privacy features of its AirTag item trackers. This is despite the fact that AirTag launched with a set of anti-tracking features more sophisticated that similar products on the market.

A new report from the Wall Street Journal dives into a phenomenon it refers to as “phantom AirTag alerts” that “send iPhone users on wild goose chases.”

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Best Apple gifts to give a 2022 graduate right now

apple graduation gift ideas

Graduation season is upon us. Whether graduating from high school, college, or trade school, Apple surely has a gift for everyone. These items are helpful for those continuing their education, but those entering the workforce may benefit from these as well. While there may be new items unveiled at WWDC 2022 next month, these are products you can buy right away for your favorite graduate.

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Here are additional AirTag anti-stalking measures Apple could introduce

additional AirTag anti-stalking measures Apple could introduce

Apple offered key AirTag anti-stalking measures when it first launched its tracking devices, and has since offered two rounds of improvements. AirTags unequivocally offer better protection against misuse by stalkers and thieves than any other device on the market – and that’s something we’ve continually stressed.

However, it’s equally undeniable that AirTags have brought a whole new level of awareness to the very existence of small and affordable trackers, and that awareness has increased the risk. So I think it would be beneficial for Apple take additional anti-stalking measures – and here are a few of our ideas …

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AirTag stalking controversy leads Tile to add its own anti-stalking feature

AirTag stalking controversy leads Tile to add its own anti-stalking feature

The AirTag stalking controversy, which forced Apple to beef up the protections offered against misuse of the tracking device, has led Tile to follow the Cupertino company’s example.

Tile has announced a Scan and Secure feature, which allows anyone to check for the presence of its own trackers – though in a clunkier fashion than Apple’s safeguards …

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The case for AirTag and its anti-stalking features [U]

airtag-anti-stalking

Update: Chipolo has reached out to us with the following statement:

The Find My network protects everyone’s privacy and Apple has spent a great deal of time designing protections against unwanted tracking that discourage bad behavior, even alerting users if an item that is not theirs is following their location. These protections are built into the Find My-enabled Chipolo CARD Spot as a requirement to be part of the program. The recent updates Apple made for Airtag are not yet applied to 3rd party accessories in the Find My network.”

AirTags can be an especially helpful device to help you find lost items. But, after its debut last spring, many people worry the tracking device is an effective stalking tool as well. Apple has put privacy at the forefront of its design and has adapted to improve anti-stalking features amid concerns. 

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AirTag stalking concerns continue; university study underway to measure the problem

Apple releases new firmware update for AirTag item tracker

AirTag stalking concerns continue to be voiced, despite the fact that Apple’s tracker is the least suitable one on the market for anyone with malicious intent.

One campaign group is calling for all companies making Bluetooth trackers to cooperate in the development of new safety measures, and a university is conducting a study designed to assess the scale of the problem …

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New test shows AirTag’s safety precautions are far better than Tile, other GPS trackers

AirTag stalking

Following Apple’s announcement of new AirTag and Find My changes to address stalking concerns, a new story from The New York Times offers a deep dive into this situation. The report explores using AirTag, Tile, and a standard GPS tracker for nefarious purposes – and it really shows how much more advanced Apple’s prevention features are.

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Apple tackling AirTag stalking concerns with these changes to Find My network

AirTag stalking

In response to growing concerns about AirTag and the Find My network being used for unwanted tracking and stalking, Apple has announced a handful of changes coming over the course of this year. The company reaffirms that AirTag “was designed to help people locate their personal belongings, not to track people,” and these forthcoming changes aim to make that clear.

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