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Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.

After being acquired by Apple, Beats Music (a Spotify competitor) was shut down and many of its features found their way into Apple Music. Apple continues to release products under the brand today.

Current Products:

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Dr. Dre and Jimmy Iovine creating new high school for kids who feel disconnected

Beats cofounders Dr. Dre and Jimmy Iovine are creating a new high school that they say will be aiming to attract kids who feel disconnected from the current schooling experience.

It will be modeled after the University of Southern California academy they funded, and which they said was geared to the vision of Steve Jobs

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Beats Studio Buds now official: ANC, Transparency mode, and more for $150

Beats is expanding its lineup of truly wireless earbuds today with the new Beats Studio Buds. After several weeks of rumors, the new Beats Studio Buds are available to order starting today in the US and Canada for $149.99 with Active Noise Cancellation, Transparency Mode, USB-C charging, and more.

Head below for all of the details on Beats Studio Buds.

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LeBron James shows up on Instagram wearing the new unreleased Beats Studio Buds

We reported earlier this month that Apple is working on new truly wireless earbuds under the Beats brand called “Beats Studio Buds.” Although the earbuds had already been approved by the FCC, the company has yet to announce the product. However, it seems that LeBron James already has a pair of the new Beats Studio Buds.

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Exclusive: These are Apple’s new truly wireless in-ear Beats Studio earbuds

With the release of iOS 14.6 RC today for developers, Apple is preparing to release Apple Music Lossless. At the same time, 9to5Mac found something that hasn’t been announced by the company until now: a new Beats Studio earbuds.

This finding comes after 9to5Mac exclusively reported last week that Apple has hired Scott Croyle to oversee Beats product design.

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Apple hired HTC’s ‘Jony Ive’ to oversee Beats hardware design for new products

There was a wild rumor making the rounds last year that Apple planned to phase out its successful Beats hardware brand and go all in with Apple-branded audio hardware. 9to5Mac reported at the time that burying Beats was “not a strategy that Apple plans to pursue” or even consider.

We’ve since learned more about was happening behind the scenes in California. Rather than discontinuing the Beats brand, Apple was hiring its first in-house designer to oversee Beats product design.

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Review: $49 Beats Flex with Apple W1 chip are great starter wireless headphones for all ages

In the age of $1,000 iPhones and $250 AirPods, Beats Flex wireless headphones for $49 almost sound too good to be true. In reality, they’re actually improved versions of BeatsX headphones that were priced at $150 three years ago. Here’s what you need to know about Beats Flex, the latest headphones to use Apple’s wireless chip technology.

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Beats Flex replaces BeatsX for $49 with USB-C charging, longer battery life, Apple W1 chip

BeatsX wireless headphones landed three years ago as the first Beats product to feature Apple’s W1 chip and Lightning charging port like the original AirPods. The $149 headphones eventually dropped in price by $50, and today Beats Flex are replacing BeatsX for $100 less than their original launch price.

Beats Flex wireless headphones still use Apple’s original W1 chip like BeatsX, although the Lightning port has been replaced with a USB-C port (like the iPad Pro and iPad Air) to better service Android users.

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Apple countersues stereo headphone inventor Koss, with interesting twist

Stereo headphone inventor Koss countersued by Apple

Stereo headphone inventor Koss last month sued Apple, alleging infringement of five patents on wireless headphones. The lawsuit targets both AirPods and Beats wireless headphones.

Apple is now hitting back with a six-point countersuit. Five of the counts ask for a court to rule that Apple has not infringed each of the five patents listed in the original lawsuit, while a sixth one claims that Koss has no right to sue anyway …

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Inventor of stereo headphones accuses Apple of infringing patents on wireless ones

Koss invented hifi stereo headphones

Koss, the US company which created the first-ever high-fidelity stereo headphones, is suing Apple, accusing the AirPods maker of infringing five patents on wireless headphones. The claim is made against both AirPods and Beats wireless headphones.

Much of the court filing reads like an extended ad for the company’s achievements, and the specific claims suggest that the company is making a rather ambitious play …


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