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Apple Earth Day initiatives: Appreciate planet’s beauty, learn about key issues, support worthy causes

Apple Earth Day initiatives

This year’s Apple Earth Day initiatives have been announced, alongside the company reminding us of its more recent actions and commitments on the environmental front.

Earth Day is an annual event on April 22, encouraging people to express their commitment to the environment through learning, volunteering, and charitable donations – and Apple always plays its own role in promoting the day …

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Kick off Earth Day 2020 by recycling your old iPhone, iPad, MacBook, and more

iphone recycle

It’s Earth Day 2020, and that means there’s pretty much no better day than today to think about how your iPhone, iPad, MacBook, or other Apple device will affect the planet. Whether it’s an old iPhone 5 sitting in a drawer that you want to recycle, or a relatively new Apple Watch that you’d like to sell to upgrade to the latest model, we can help you make sure your old devices end up in the right hands.



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Apple’s Lisa Jackson appearing alongside the Pope and more for Earth Day Live

Earth Day Live April 22

Tomorrow marks the 50th anniversary of the annual focus on environmental initiatives, this year adopting a digital format as Earth Day Live. One of the slogans represents the determination that the day should be no less impactful for the lack of in-person events: Distance not silence.

The digital event will include personal video messages from actors, musicians, politicians and other public figures – including Apple’s environment head Lisa Jackson and the Pope …



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Apple TV+ original animated Earth Day film voiced by Meryl Streep; Julia Louis-Dreyfus signs content deal

Apple usually comes up with creative ways to celebrate Earth Day each spring and this year, it’s going to release an original animated film starring the voice of Meryl Streep based on the children’s book, Here We Are: Notes for Living on Planet Earth by Oliver Jeffers.

Apple has also signed Julia Louis-Dreyfus to a content deal for upcoming TV+ properties.



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On Earth Day, Apple reports back on its mangrove restoration project to absorb carbon

Apple reports back on its mangrove restoration project

Mangroves – trees and shrubs that grow in coastal waters – absorb ten times as much carbon as land-based trees, which is why Apple announced last year that it was investing in a mangrove restoration project in Colombia. The company has marked Earth Day by reporting back on the environmental project.

Apple said in September that it would be supporting a project to protect and restore a 27,000-acre mangrove forest …



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Apple unveils new iPhone disassembly robot Daisy, donating to Conservation International for each recycled or traded-in device [Video]

Electronics waste Apple

It’s been two years since Apple introduced us to its iPhone disassembly robot Liam, and now it’s time to meet the company’s newest bot: Daisy. Apple says Daisy — who you can see in action below — offers “the most efficient way to reclaim more of the valuable materials stored in iPhone” with the robot capable of disassembling and sorting parts from up to 200 iPhones per hour.

Daisy’s introduction is accompanied with Apple adding Earth Day donations through its GiveBack program to the non-profit Conservation International. Apple’s GiveBack program lets customers return old devices to Apple Stores or Apple.com for recycling, and newer devices can even be traded in for Apple Store credit.



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Apple releases a new video showing off iPhone reincarnation with LIAM

Apple Earth Day 2017 LIAM Reincarnation

Apple has released a new environment focused video today in the same style as those shown off last month celebrating Earth Day. The previously shared videos discussed the company’s environmental efforts and the science behind it all. The comical illustrations featured Apple Execs like Vice President Lisa Jackson.



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Apple rings in Earth Day with video highlighting iMessage and renewable energy

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Tomorrow is officially Earth Day and while it has already revealed some of its efforts, Apple this evening has uploaded a new video to its YouTube channel highlighting its green initiatives. The ad, entitled “iMessage – Renewable Energy,” highlights the company’s renewable energy efforts and encourages every one to “show some love for the earth.”



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Apple Stores go green around the world ahead of Earth Day [Photos]

Apple Store Earth Day

<a href="https://www.instagram.com/p/BEOMXkLAYRx/" target="_blank">Hong Kong IFC Mall</a>

Yesterday Apple kicked off two campaigns to promote Earth Day next week, and today Apple Stores around the world are going green to signal support. The leaf portion of the Apple logo that hovers above the entrance of each Apple Store shifts from white to green around Earth Day each year, and this year we’re seeing those leaflets illuminate green a full week in advance. Apple Stores are observing Earth Day in other ways this year too…



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Apple Store signs around the world go green for Earth Day

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As part of Apple’s push for a greener environment, the company has changed up its physical signage outside Apple Stores around the world to celebrate Earth Day. The updated logos are mostly the same but the leaf section is tinted green. The celebration can be seen at Apple Stores worldwide.

Apple has also put the Apple logo with the green adornments in some places online, such as on its YouTube account. Apple’s homepage is currently dominated by its environmental initiatives for the occasion, with the launch of Apple Watch relegated to one of the smaller summary panels.



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Apple issues 2014 Environmental Responsibility Report, highlights its significant advances in clean energy usage

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Apple updated its Environmental Initiatives website and has issued its 2014 Environmental Responsibility Report today. Today’s update fulfills a promise from Earth Day in which Apple said that it would more frequently update consumers on its environmental progress. Apple has always been focused on the environment, but it has pushed its attention to new levels with the hire of former EPA head Lisa Jackson last year.

Today’s report has several updates. First, Apple says that it will now be providing carbon emissions data to the Carbon Disclosure Project at the request of shareholders. Apple says that it has made this data public for the past 6 years, but today’s change is the planned submissions to the aforementioned CDP. Apple also announced that it has re-calculated its 2012 emissions data and has found that its carbon footprint actually shrank (for the first time) 3% between 2012 and 2013:



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Apple giving employees company-branded, reusable water bottles for Earth Day

Tim Cook Earth Day 2014

As Apple continues to observe Earth Day this year with its new Tim Cook-narrated “Better” film and detailed environmental report card site, the Cupertino company is issuing Apple-branded reusable water bottles to both corporate and retail employees to promote responsible.

In its message to employees, Apple says that 16,420 plastic bottles can be saved through reusable water bottle use, and Apple employees alone can save 22 tons of plastic waste per year (that’s 44,000 pounds) using a reusable water bottle.

Each water bottle features an Apple logo as well as a colored band picked by each employee. In Apple’s message to employees, the company said retail locations will receive their Earth Day company-issued reusable water bottles at a later date as distribution is currently taking place for Cupertino employees.

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Apple Stores launch in-store iPad trade-in program on Earth Day

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In its continued full-court Earth Day press, Apple is expanding its Reuse & Recycling program to help responsibly recycle more devices and get current generation devices into the hands of more customers.

As of this morning, the iPad is now eligible for the in-store Reuse & Recycling program at Apple Retail Store locations that allows customers to receive credit for their aging Apple devices. In the past, customers could only receive trade-in credit for iPhones. Also new, Apple will now allow iPhone or iPad trade-in credit to be used on cross products. That means you can trade-in an eligible iPhone and use that credit towards the purchase of a new iPad. Previously, iPhone trade-in credit could only be used to buy a new iPhone.



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