Live Photos

A few weeks prior to the launch of the iPhone 6s, I wondered whether an S model could really continue the blockbuster sales success Apple enjoyed with the iPhone 6. Based on what we knew then, it seemed like it might be a tough sell. And at the time, it seems many of you felt the same way: in our poll, only 29% of iPhone 6 owners said they would ‘definitely’ upgrade.

But my view now is that Apple may have pulled a rabbit out of the hat. The company has, I think, successfully dealt with three of my five reasons for being skeptical about the sales potential of the 6s:

• Force Touch is a techy feature, with limited mass-market appeal
• The camera improvements are nice, but the iPhone 6 camera is already great
• The iPhone 6 still feels like ‘the new iPhone’

So let’s look at each in turn, and see why I think Apple may have managed to prove me wrong … 
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One of the novel features Apple added to the iPhone 6s to distinguish it from its predecessor was Live Photos, where every photo you take is effectively a very brief video, capturing the movement and sound as the photo was taken. The feature is unique to the 6s as it’s activated by a 3D Touch. Today, we’ve learned a little more about the simple yet clever technology behind it.

As you may already know, existing iPhones start taking photos the moment you open the app. This is how Apple provides the camera with the ability to take photos instantly, with none of the delay (‘shutter lag’) you see with some digital cameras. The camera has already taken and temporarily stored a whole bunch of photos, and it simply keeps the last one taken as you press the button and discards the rest … 
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