Apple is preparing an all-new MacBook Air for 2015 with a radically new design that jettisons standards such as full-sized USB ports, MagSafe connectors, and SD card slots in favor of a markedly thinner and lighter body with a higher-resolution display. Sources within Apple, who have used internal prototype versions of the upcoming computer, have provided in-depth details about the machine, and our exclusive artist renditions of the revamped MacBook Air provide the first close look at Apple’s first major step in mobile Mac computing since the Retina MacBook Pro launch in 2012.
PowerBook Stories January 6, 2015
PowerBook Stories February 6, 2014
Post-PC era in full swing, as Sony exits PC business and Apple leads in combined devices
Sony has confirmed earlier rumors that it is exiting the PC business, selling both its computer division and the VAIO brand to a Japanese investment fund which plans to use the brand only within Japan, at least initially.
Once the coolest laptop brand around, VAIO notebooks were admired even by Steve Jobs for their slim form factors and sleek designs, and it was to Sony that Apple turned for help in designing its early PowerBook models. Sony, however, failed to maintain its design momentum, and found itself increasingly overtaken by smaller companies.
We described yesterday how Sony in 2001 turned down an offer from Steve Jobs to run Mac OS on Vaio laptops.
Sony is also restructuring its TV business, announcing that it will be focusing much more on high-end models. Sony is the current market leader in 4K TVs, a market Apple is expected to enter.
The news coincides with a report by Canalys that if you measure PC and tablet sales as a single category, considering both to amount to personal computers, then Apple is the leading computer manufacturer, with a 19.5 percent market share – more than HP and Dell combined.
Combining Macs and iPads, Apple sold just over 87 million personal computing devices last year (excluding iPhones).
PowerBook Stories February 5, 2014
Update: the rumor was true, Sony confirmed that it is selling its PC business and the VAIO brand to Japan Industrial Partners, with the deal set to complete by the end of March.
Former Sony President Kunitake Ando says that Sony turned down an offer from Steve Jobs back in 2001 to allow it to run Mac OS on Vaio laptops, several years after the original Mac clone program ended in 1998.
Speaking to freelance writer Nobuyuki Hayashi, Ando described the moment Steve Jobs met senior Sony execs to make the offer.
Most of Sony’s executives spent their winter vacation in Hawaii and play golf after celebrating the new year. In one of those new year golf competitions back in 2001, ” Steve Jobs and another Apple executive were waiting for us at the end of golf course holding VAIO running Mac OS”
But there is an interesting Backstory told through Quora by the wife of an ex-Apple Engineer working on the Marklar project… expand full story
PowerBook Stories January 24, 2014
In addition to interviews with the press, Apple is celebrating 30 years of Mac with a full-bleed graphic on its homepage, which links to a minisite that plots how the Mac evolved over the years. The message says that Apple made the Macintosh with a promise to get “the power of technology .. in the hand of everyone”. “This promise has been kept.”, it reads. The dedicated minisite depicts a (scrollable) timeline of the major models of Mac since 1984, spanning the PowerBook, the iMac and ending with the Retina MacBook Pro and the brand new Mac Pro.
See the accompanying video after the break.
PowerBook Stories December 2, 2013
I guess you could call me something of a fanboy where Apple laptops are concerned. I bought the very first one, the Macintosh Portable, in 1989 (and actually still have it tucked away in a cupboard even now). This was followed by a series of PowerBooks before the MacBooks came along, and I currently have both a MacBook Pro 17 and MacBook Air 11.
The split between the Air and Pro ranges made sense for a whole bunch of reasons up to now. The Air has performed two important roles for Apple. First, the cachet of producing the world’s slimmest notebook further boosted Apple’s style credentials. Even today, after it lost the slimmest notebook crown and has seen the wedge design copied by others, it remains a style icon, getting admiring glances every time you pull it out in a coffee shop … expand full story