iBeacon goes mainstream with Macy’s roll-out, likely before it hits Apple Stores
Apple’s iBeacon system is to get its first retail launch in Macy’s branches in Union Square, San Francisco and Herald Square, NYC, within the next few weeks, reports TechCrunch.
Apple will of course be using the system in its own retail stores, though likely after the Macy’s launch. Macy’s is already operating a closed trial of the system.
Offers now will be pinged to users right when they are walking past them, or past a department that contains products that users have shown interest in before. And for those who have opted in, the iBeacon technology will also automatically open the app and can trigger other actions when you enter a participating store, such as telling users how many loyalty points they currently have to redeem towards a purchase … Expand