HBO Now earned the most revenue of any iOS app last month following free trial period

HBO NOW iPhone iPad iPod touch 21HBO Now, the standalone subscription service for the premium network, appears to be a hit with iOS users, says new data from analytics service App Annie.

After launching on Apple TV and the App Store for iPhone, iPad, and iPod touch in early April with a 1-month free trial, the new report says the standalone service’s app “debuted at #1 on our Worldwide May iOS revenue charts” showing that the free trial converted users to paid customers.

A month after the trial ended for day one subscribers, App Annie says HBO Now sat at “#2 overall daily grossing rank in the United States” according to its data. Showtime is planning a similar standalone service that will launch next month.

App Annie

It’s also interesting to see where Spotify and Beats Music sit on App Annie’s chart ahead of Apple Music’s launch on Tuesday. Apple Music will offer a 3-month free trial period for users and will be pre-installed, but Beats Music users should convert to Apple Music customers and the company certainly hopes to steal customers from Spotify. HBO Now’s performance is also good news for the revenue outlook of Apple’s rumored web TV service as cord cutters are clearly willing to pay for content.

HBO Now is available on the App Store for $14.99/month.

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  1. Robert Williams - 8 years ago

    I wonder how many people forgot to cancel in time. That’s what happened to me. But hey, it was only $15.

  2. For what it’s worth, I have been enjoying my HBO NOW subscription. The $12 a month (I get iTunes cards at 20% off) is well worth the quality content.

    • joe smith (@joe815smith) - 8 years ago

      You can also do the same with Netflix, Hulu, or any other service you can subscribe through iTunes. It’s an easy way to save money that few take advantage of.

      • iSRS - 8 years ago

        That is an excellent point. Hulu I do through bing rewards so it’s free. Netflix- had not thought of that. I suppose I would have to create a new account though, correct? I signed up through the website long ago.

        They got two extra months from me. Turned off auto renew now that GoT is done, but will be back before next season.

  3. irelandjnr - 8 years ago

    Why doesn’t Apple acquire HBO?

    • Dafty Punk - 8 years ago

      HBO is owned by Time Warner. Buying Time Warner would set Apple back $73 billion. Probably more like $100billion realistically.

  4. taoprophet420 - 8 years ago

    Curious how the Showtime app will do next month when it premieres.

    I wish Apple would offer a bundle of the premium channels when it releases its subscription TV service for a discount over the individual price or at least a discount like Stream is going to do with the Showtime app

  5. taoprophet420 - 8 years ago

    Also curious how the numbers hold up without new episodes of Game of Thronesuntil next April. Not sure if True Detective and the new comedy shows will be enough to keep standalone subscriber rates high. Imagine many people will only subscribe during the months a show they like is on the cancel.

    • chrisl84 - 8 years ago

      Once I complete GoT I will reevaluate if it is worth it to me. If the movie collection is strong enough I will likely hold on to it.


Avatar for Zac Hall Zac Hall

Zac covers Apple news for 9to5Mac and hosts the 9to5Mac Happy Hour and 9to5Mac Watch Time podcasts.