Update: Apple has also increased the price of Macs in Australia by AUD $80-$200, depending on the model. Mexico and Thailand have seen similar price increases, as well.
The same week as it increased the price of apps in Australia, Indonesia and Sweden, Apple today has raised the prices of its Mac line in a handful of countries. The company has increased the prices of its MacBook, MacBook Air, MacBook Pro, Mac Pro, and Mac mini in Brazil, Norway, New Zealand, and Malaysia to account for the fluctuation of foreign currency against the United States dollar.
The Mac mini now starts at NZ$899 in New Zealand, up from NZ$749. Likewise, the Mac Pro now starts at NZ$5,699.00, an increase from NZ$4,499.00. The MacBook Air now starts at NZ$1,599 and maxes out at NZ$2,199, up from NZ$1,399 and NZ$1,799, respectively. Finally, the MacBook Retina goes for NZ$2,399, up from NZ$1,999.
In Norway, the Retina MacBook pro now starts at kr 14 990,00, up from kr 12 590,00. In Malaysia, it starts at RM 5,899.00. In Brazil, the MacBook Air now runs from R$ 8.499,00 to R$ 11.499,00, an increase from R$ 5.899,00 and R$ 7.699,00 (via MR).
Apple adjusting the prices of its products to account for currency fluctuations is not out of the ordinary and is something that residents of non-U.S. nations have come to accept. Because the company reports its earnings in U.S. dollars, Apple commonly adjusts prices to make earnings reports easier and more comprehensible.
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Also in Australia
In Mexico too, the EarPods now starts at $599 MXN, up from $479 MXN.
Thailand too.
And Thailand up same
Mac Pro up $400
In Brazil, R$ 8.499,00 are equal to US$ 2.300,00. Would you buy a MacBook Air for $2.300,00?
That’s Brazil’s foreign tax for ya.
Sorry, but you couldn’t be more wrong. Here, in Brazil the prices were raised up to 50 %. The MacBook Pro de 13″ saw an adjustment from R$ 11.499,00 to R$ 16.999,00 (47.8%). Nothing justifies such a raise in the prices, specially considering that the same model is sold in the U.S. For US$ 1.799, which could be bought there and taken to Brazil, paying customs (65% aprox) and would result in a total of R$ 11.590,00. It’s time for the U.S. customers to stop blaming only the markets of emerging countries and realize that Apple wants to take advantage of that, specially because it’s convenient for the company to overcharge their products in those countries, incentivating people to buy abroad so Apple doesn’t have to invest in infrastructure in those countries and assistance for their customers.
“The Mac mini now starts at NZ$899 in New Zealand, up from NZ$749”, a 20% increase, thats gotta hurt
the 15 inch mackbook pro went from NZ$3900 up to NZ$4600. its pretty terrible for anyone who was planning to get one. I managed to get in a day before the increase
Why I am not surprised?! RIP Steve.
You’re not surprised because you know that the value of some currencies have dropped substantially over the past year.
Others are surprised because they imagine that the value of their currency is generally constant, which is, in a word, ignorant.
Yes currency changes but not that much. Convince me that within a year they needed that much of price increase. WAKE UP
the EarPods cost € 35 in austria… there was a time they were about € 25-28. damn you weak europe economy. :D
Mac Pro starts at $4899 AU dollars now in Australia an increase of $500 AU dollars. It’s ?#@^&* two years old. Apple…What about an upgrade ?
i’m brazilian and prices are many ups
And man does it hurt. Just 12 months ago we pretty much on parity with the US. Now everything is so much more expensive. For example, 5K iMac. $1799 in the US, $2799 in Australia. Makes me sad.
That really sucks, but if you still want apple stuff you gotta pay up.
What a joke! I’m a massive fan of apples products, they’re designed beautifully, function excellently and fit into the best ecosystem to date, but this has got to stop!
First we saw the decision to keep the outdated 16Gb phone when many companies changed to 32Gb standard in order to drive people up to 64Gb. Second the fusion drive in the iMac got REDUCED from 128Gb SSD to 24Gb and now we see price increases due to the ‘falling AUD’ which in fact has been relatively stable lately. What’s more 0.73AUD=1USD. Do the math Apple sells their 5K iMac at a price $350AUD more than due to the exchange rate in Australia!
Ok so shipping to Australia costs more. Actually almost all of apples products are made in Asian counties including China, which have very good relationships with Australia and are physically closer.
I find what apple is doing is disgusting, they are abusing the goodwill of the relationship with their customers on good, quality, reliable products and pinching extra penny despite being one of the richest, if not the most valuable companies globally.
Keep this up Apple and you’ll have lost one customer.
If anyone wants me to ship them a mac, I’m in USA, I’ll mark it as gift for customs :) Let me know, lol. I also live in a state that has no sales tax, so I don’t have to pay any tax on it.
I purchased my Macbook 12″ 1.1GHz, 8GB, 256GB in Malaysia at MYR4,769.00 and a week later price has increased by MYR1,130.00 to MYR5,899.00. Thats a 23% increase. Lucky I bought it at just the right time.
managed to get one for the cheaper price and the day after i got it i checked the website and the price had gone up! managed to save $700nzd