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Google and Microsoft take 20x more damage than Apple as big tech sees $3 trillion in losses

It’s been a challenging year on a number of levels and major tech hasn’t been immune. Over the last twelve months, more than $3 trillion in value has been shed by the top seven US tech companies. While all have lost billions, Google’s Alphabet and Microsoft have taken the most damage with 20x the losses that Apple has seen.

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Microsoft brings Defender security dashboard for 365 subscribers to iPhone and Mac

Microsoft is working to make your and your family’s online experience safer. Today the company is launching its new Defender security dashboard for 365 subscribers. Users on iPhone, Mac, Windows, and Android devices have access to the Microsoft Defender security app that utilizes existing antivirus software or other protections.

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A world without passwords could further lock users into Apple and Google ecosystems

A world without passwords | iHone 13 against out of focus coloured background

The prospect of a world without passwords can’t come soon enough for me, but a problem has been raised with the FIDO standard designed to eliminate the need for them. Namely, that abandoning passwords could make it harder to switch between ecosystems.

If you have your passkeys setup for Apple devices, there is nothing in the standard allowing you to transfer them to an Android device, or vice versa …

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Microsoft union | Black keyboard close-up showing Windows logo

Microsoft union response in stark contrast to Apple, as company offers ‘absolute support’

The acquisition of Activision Blizzard could have led to a Microsoft union battle, as some employees recently voted to unionize. However, the a senior exec has stated that the company ‘absolutely supports’ the union.

The apparent attitude of Microsoft toward unions stands in stark contrast to that of Apple

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Your online behavior and location are shared with advertisers 747 times a day – report

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Ad tech companies share your online behavior and location with advertisers an average of 747 times a day in the US, and 376 times a day in Europe, according to a report by a civil liberties group. It describes the practice as the biggest privacy breach in the world.

The report says Google is the biggest offender, using a process called real-time bidding (RTB) to let advertisers target internet users by browsing behavior and locations …

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As Apple headset looms, Microsoft revamps its strategy to focus on ‘cloud-based’ mixed reality device

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As reports indicate Apple is planning to launch its first AR/VR headset as soon as later this year or in 2023, Microsoft is reportedly revamping its own roadmap to better compete. According to a new report from Insider, citing an internal roadmap, “Microsoft’s mixed reality business is undergoing a major technology shift.”

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Microsoft and Qualcomm special deal coming to an end could mean Windows for M1 Macs

While Apple has always offered Windows support on Intel Macs, new machines with the ARM-based M1 chip can only run macOS natively. The reason may be related to a special deal between Microsoft and Qualcomm that is finally coming to an end – and this means that Windows could finally be available natively for M1 Mac users.

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Comment: Microsoft targets Chromebooks with new $249 Surface SE, but it may hurt iPad sales too

Microsoft has been investing in its own lineup of Surface computers and tablets, and this week the company announced the new Surface SE — a compact laptop that costs just $249. While Microsoft’s primary target is the Chromebook market, it’s not hard to imagine that the Sufarce SE could hurt iPad sales as well.

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Microsoft unveils new Surface with Magic Keyboard-like design, 120Hz refresh rate, and more

As part of their annual Fall Surface hardware event today, Microsoft announced an all-new professional laptop called the Surface Laptop Studio. It has a radical new design that resembles the iPad Pro’s Magic Keyboard cover, as well as new features like a high refresh rate display, haptic stylus, and more.

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Microsoft rolling out new Xbox Controller firmware with improved pairing for iOS users

Microsoft has started testing a new version of firmware for its Xbox One, Xbox Elite 2, and Xbox Adaptive Controllers that should dramatically improve cross-device connectivity and latency. Notably, Microsoft says the controllers now support Bluetooth Low Energy for improved connectivity with iOS 15 and iPadOS 15 devices.

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