Apple airing cool new MacBook Air TV ad: ‘the notebook people love’

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Apple has begun airing a new television advertisement for the MacBook Air that promotes the computer as “the notebook people love.” The ad demonstrates various personal connections to the MacBook Air via various stickers for the computer’s lid. Some stickers range from one of Homer Simpson holding the Apple logo, one with Snow White, and various cool black and white graphics. Apple last updated the MacBook Air earlier this year with improved processors and lower pricing, and significant updates to the line are expected this fall. Apple has also posted a new webpage to promote the ad and the stickers shown within the ad.

You can watch the ad below:

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Comments

  1. email4nickp - 9 years ago

    Me likes

  2. aminebaj - 9 years ago

    This ad is the SHIT !!! I like the music and the transitions

  3. Ooo, vintage apple logo. This is a new Apple and I really like it!

  4. Big props to Apple and MAL for including logos of small companies like stone + cloth, socially-driven backpacks that give scholarships to kids. more big companies need to do this.

  5. David Griffin (@griffd) - 9 years ago

    This is fake. And in other news, the iPhone display is made of sapphire. Please practice some journalism and research these things before posting them as factual.

    • mike MTOL (@mikeMTOL) - 9 years ago

      check apple’s official youtube channel… ‘nuf said bub

      • David Griffin (@griffd) - 9 years ago

        I did check before it was posted, and it wasn’t there yet. But you are right, I should have waited it out and not jumped to conclusions, especially after I saw it was from Mark Gurman who I highly respect. My apologies everyone.

      • David Griffin (@griffd) - 9 years ago

        I did check apple.com and youtube to see if was posted, and it wasn’t there yet. But you are right, I should have waited it out and not jumped to conclusions, especially after I saw it was from Mark Gurman who I highly respect. My apologies everyone.

    • robox - 9 years ago

      Fake? That must be why it’s on apple’s homepage…

      http://www.apple.com/macbook-air/stickers/index.html#video-stickers

      • David Griffin (@griffd) - 9 years ago

        In my defense, it wasn’t there at the time of my posting (I checked). But you are right, I should have waited it out and not jumped to conclusions, especially after I saw it was from Mark Gurman who I highly respect. My apologies everyone.

    • aminebaj - 9 years ago

      You were saying?? check Apple’s YouTube channel!! you just made of yourself a morron

      • David Griffin (@griffd) - 9 years ago

        Holy shit! I am not ashamed to admit when I’m wrong – but I’m blown away that this is real. Something has changed at Apple no doubt, as it is VERY unlike anything they’ve ever done. Is this their new in-house ad department?

    • haha. classic.

      • David Griffin (@griffd) - 9 years ago

        :) I only post something like this when I feel like 99.5% confident. That is how surprised I am by this ad. It’s like nothing they’ve done before. My bad, but wow! This is a huge transition year for Apple in so many ways.

    • aztecskater - 9 years ago

      I’m surprise too, I’m seeing a new era of Apple

      • David Griffin (@griffd) - 9 years ago

        Yes indeed! This is a groundbreaking ad.

      • Cheryl Butler-Adams - 9 years ago

        David Griffin my apologies that you couldn’t be wrong and not hear it over and over again….we don’t always read before we respond, we all want that 15 mins…smile

  6. Steve Grenier - 9 years ago

    Cool ad. Love the Heisenberg cameo. Breaking Bad ftw!

  7. ashtraywasp - 9 years ago

    According to the description on the official Apple YouTube trailer.. this is produced by Hudson Mohawke.

    Wow. Good choice Apple. Good choice.

    I’ve watched it like six times now and this is a truly stunning advert. It’s a real acknowledgement of how a lot of young people see the MacBook. Just because iPhones dominated the world, MacBooks are still cool as hell.

    Pretty much every young electronic or hip-hop producer or DJ in the world has a MacBook in front of them at all times, just like every journalist, but this is the first advert to truly embrace that dormant coolness.

    Warp. Stones Throw. LuckyMe. Kompact. Ed Banger. Fool’s Gold. Mad Decent. A couple Hudson Mohawke stickers…

    Seeing each one of those one by one literally caused my mouth to gradually open more and more. This could possibly be the coolest Apple advert in years.. over half a dozen of the freshest most original labels putting stuff out today all in their natural environment as a sticker on a MacBook. On an official Apple ad.

    The ubiquitous Supreme sticker. Diamond Supply Co. Chocolate. Pretty Sweet. Undefeated. Giving the nod to all kinds of clothing line sticker incumbents.

    This advert as a whole is excellent. Getting Hudson Mohawke to produce for it as well is just full on amazing.

    The song is a total departure from a lot of the middle of the road singer songwriter stuff that always seems to surround Apple events, and the terrible terrible Jim Dalrymple-appeasing generic rock stuff from last years Mac Pro advert. I’ve always thought there are so many amazing electronic producers making genuinely original music that seem like the perfect fit and sonic equivalent of an Apple product.

    Next Apple trailer with music by.. Jamie xx? Burial? Four Tet? Madlib? Mssingno? Friendzone? Jacques Greene? Aphex Twin?! Make it happen Apple.

  8. Insanely outstanding, something you’ll likely never to see on a Surface or any other laptop, and another testament to Apple’s cool factor that very few companies, especially in computer hardware, can match.

    Also love that they’re back to 30-seconds of genius. Well done Apple, well done.

  9. Just awesome. Thumbs up to 9toMac, you guys are running a great site. We’ll put up a 20% discount for your readers on stickers like these.
    Head over to http://www.makeitstick.co and type in “9to5Mac” in the coupon field to get your 20% as well as free shipping.
    For 7 days only.

  10. Wonder if this has any thing to do with the marketing team coming from beats?

    • Jesse Supaman Nichols - 9 years ago

      I was wondering the same thing! This has a definite “cool” factor that we haven’t seen from Apple for awhile in their commercials…

  11. Jaromír Miko - 9 years ago

    this ad must have been made by guys from Beats

  12. aeronperyton - 9 years ago

    That was a lot more pop culture referencing than I was expecting. I really like this ad a lot.

    Notice how the MacBooks don’t quite line up perfectly with each transition and some show scratches and scuffs from constant use. Instead of typical Apple PR shots that are post-processed to lapland and back, it looks as if they pulled each unit out of someone’s tote bag and took a picture. A very realistic and genuine touch to the imagery.

  13. Tim Cleary - 9 years ago

    This ad is so simple, so awesome. It’s leaps and bounds better than any of that Samsung Galaxy shit. Samsung, take note…you DO NOT make fun of the people you are trying to convert to your brand. You create a brand that people love..worship even. You advertise by showing off how cool and awesome your features/design is. You entice people that might be on the fence. You show them how awesome this lifestyle is and you invite everyone to sample it with open arms. You don’t tell that person they are an idiot for not using your brand in the first place. You copied everything else from Apple, why not copy that idea too. Okay..rant over..heh

  14. stefek99 - 9 years ago

    Yeah! Perfect fit to #laptopstickers collection: http://www.pinterest.com/pin/200410252143300149/ :)

  15. Pierre Calixte - 9 years ago

    cool ad…even cooler music.

    the only way i could see and really enjoy the decals is by scrubbing through the video slowly. I was surprised as to how many cool decals I missed just cause they were flying by so fast.

    it would be cool if someone with time on their hands would create a web page with screen shots of the decals with the company that makes them.

  16. Truffol (@Truffol) - 9 years ago

    This is super cool. Apple knows how to appeal to our emotions…

  17. David Frenkel - 9 years ago

    I’m going to ask the question, anyone know a good sticker site?

  18. German Leparc - 9 years ago

    I would love to get the “Heisenberg” (from Breaking Bad) sticker. Is it on sale somewhere ?

  19. FabRock1986:

    Love the new Apple add!

    Just saw an nice adaptation:

  20. Denise Fennell - 9 years ago

    Does anyone know the name of the song that is played during this piece? It sounds so familar.

  21. shmoo419 - 9 years ago

    Here is the song you all probably came here for: https://www.youtube.com/watch?v=ydZUb8q6KIs

    You’re welcome ;)

  22. Brad Taylor - 9 years ago

    somebody pls tell me what this song is called coz I have no idea!!!