After sharing its latest Environmental Responsibility report this morning, Apple this evening has added a new Earth Day 2015 section to the App Store. The section highlights content that contribute to environmental awareness, as well as apps that promote green living and going paperless.
Apple updated its Environmental Initiatives website and has issued its 2014 Environmental Responsibility Report today. Today’s update fulfills a promise from Earth Day in which Apple said that it would more frequently update consumers on its environmental progress. Apple has always been focused on the environment, but it has pushed its attention to new levels with the hire of former EPA head Lisa Jackson last year.
Today’s report has several updates. First, Apple says that it will now be providing carbon emissions data to the Carbon Disclosure Project at the request of shareholders. Apple says that it has made this data public for the past 6 years, but today’s change is the planned submissions to the aforementioned CDP. Apple also announced that it has re-calculated its 2012 emissions data and has found that its carbon footprint actually shrank (for the first time) 3% between 2012 and 2013:
As Apple continues to observe Earth Day this year with its new Tim Cook-narrated “Better” film and detailed environmental report card site, the Cupertino company is issuing Apple-branded reusable water bottles to both corporate and retail employees to promote responsible.
In its message to employees, Apple says that 16,420 plastic bottles can be saved through reusable water bottle use, and Apple employees alone can save 22 tons of plastic waste per year (that’s 44,000 pounds) using a reusable water bottle.
Each water bottle features an Apple logo as well as a colored band picked by each employee. In Apple’s message to employees, the company said retail locations will receive their Earth Day company-issued reusable water bottles at a later date as distribution is currently taking place for Cupertino employees.
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In its continued full-court Earth Day press, Apple is expanding its Reuse & Recycling program to help responsibly recycle more devices and get current generation devices into the hands of more customers.
As of this morning, the iPad is now eligible for the in-store Reuse & Recycling program at Apple Retail Store locations that allows customers to receive credit for their aging Apple devices. In the past, customers could only receive trade-in credit for iPhones. Also new, Apple will now allow iPhone or iPad trade-in credit to be used on cross products. That means you can trade-in an eligible iPhone and use that credit towards the purchase of a new iPad. Previously, iPhone trade-in credit could only be used to buy a new iPhone.
Ahead of Earth Day celebrations planned for tomorrow, Apple today has completely revamped its environmental site with new stats alongside announcements for initiatives planned for the year to come. It also gave an interview with its new head of environmental issues Lisa Jackson. If you don’t want to dig through and read the multiple pages in Apple’s updated report, below we’ve put together a roundup of all the numbers and initiatives Apple announced today:
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